Accomplishments

Infinity Life Insurance Company: Creating an Organization (A)


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Category
Articles
Publisher
Ivey Publishing
Publishing Date
01-Nov-2016
volume
NA
Issue
NA
Pages
1-10
  • Abstract

Infinity Life Insurance Company was a joint venture between two Indian public sector banks and a U.K.-based insurance firm. The company began its operations in November 2009, as the youngest entrant in the life insurance market in India. Within three years of launching operations, it ranked among the top 10 private firms for new business premiums. When the joint venture project started, the senior leadership group identified numerous challenges and various strategies to address those challenges (detailed in this case). The company connected its basic business strategies to a set of human resource strategies, which were then applied through various human resource processes (detailed in case B). With the Indian government focusing on further liberalization in the insurance sector, the joint venture needed to be ready for the next leap. Which processes should it continue, and which needed to be changed?

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