Marketing Guru Philip Kotler published his first book on Marketing Management in 1967 and at the age of 90 years, continues to write on the subject of Marketing. His latest book published in 2021 is H2H Marketing : The Genesis of Human-to-Human Marketing. In an era where customer journeys have been completely redefined by technology, Prof Philip Kotler writes about the importance of human-to-human connect, bringing back the marketing function to a full cycle.
The marketing department at K J Somaiya Institute of Management endeavors to capture and disseminate the traditional and contemporary challenges facing the marketing function lucidly through its bouquet of subjects in the marketing area and use of pedagogy involving case studies, live projects, experiential learning opportunities, technology based tools, interaction with industry stalwarts, field visits, preparing students for competitions and so on.
These inputs will prepare the student of marketing for a full fledged career in marketing from their day 1 in the corporate world. Our alumni from the marketing department occupy prestigious positions in the field of marketing in leading companies and many of them are successful entrepreneurs.
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