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CONSUMER & MARKET STUDIES IN EMERGING ECONOMIES

Vision

Our vision is to serve as a beacon of unparalleled excellence, cultivating an environment of perpetual learning where cutting-edge research, collaborative partnerships, and innovative practices converge to drive sustainable growth and catalyze profound transformation within emerging markets.

Mission

Our mission is to serve as a platform for excellence within the ever-evolving marketing landscape, providing invaluable marketing insights that empower enlightened decision-making for industry and academia. Through strategic partnerships with enterprises, policymakers, industry associations, and academic institutions, we aspire to pioneer consumer-centric research that inspires a culture of knowledge dissemination and intellectual synergy. Our mission is to revolutionize and nurture sustainable growth in emerging economies by championing avant-garde theories and practices in consumer studies, thereby sculpting a future brimming with possibilities.

About US

Who we are

At KJSIM, we pride ourselves on setting the hallmark excellence in marketing education and research. Our Centre of Excellence (CoE) stands as a vibrant nucleus of premier standards and commitment to excellence. We are committed to collaborations, and we unite industry luminaries, academic scholars, and policymakers to pioneer innovation and uphold excellence in consumer studies. With a dedicated focus on the changing marketing landscape, we endeavor to offer invaluable insights that empower industry practitioners and academia alike. Through rigorous research, meaningful partnerships, and a thorough dedication to sustainable growth, we are leading and shaping the future of marketing education and practice in India.

What we do

  • Empowering Learning:

    Our students are offered a platform to explore the dynamic marketing landscape through interactive workshops, industry visits, and collaborative projects.

  • Actionable Research:

    We are committed to insightful research that provides practical solutions for businesses and policymakers. Our partnerships with key stakeholders create an environment of shared knowledge and best practices within the institution.

  • Driving Innovation:

    We have mastered the art of finding innovative approaches to consumer studies by focusing on the unique challenges and opportunities presented by emerging economies.

  • Disseminating Knowledge:

    Our team of experienced professionals continuously share their findings through publications, seminars, and case studies, contributing to the advancement of marketing theory and practice.

Proficiency

The KJSIM Center of Excellence (CoE) features a distinguished faculty renowned for their extensive expertise in complex marketing. Our accomplished researchers are known to adeptly navigate the evolving digital sphere, formulate successful business strategies, and build influential brands. With an in-depth understanding of consumer behavior, they conduct impactful market research and create targeted communication campaigns. This proficiency establishes the KJSIM CoE as a leader in marketing education, equipping students and collaborators with essential skills to excel in today's dynamic business environment.

What We Offer

  • Advanced Statistical Software:

    Master state-of-the-art tools like SPSS, Amos, and Omniverse Lab for in-depth data analysis and insightful discoveries.

  • Large Research Network:

    Get exclusive access to coveted resources through our membership in the Higher Brain Performance Society (HBps).

  • Comprehensive Data Landscape:

    Discover crucial marketing insights through our vast repository of online databases like Statista, Sage, and Taylor & Francis.

Why Collaborate With Us

 

Collaborating with the Consumer and Market Studies Centre of Excellence presents unprecedented benefits:

  • Specialized Expertise:

    Access a rich reserve of expertise from seasoned professionals and accomplished researchers at the forefront of consumer studies.

  • Cutting-Edge Insights and Resources:

    Join our steadfast commitment to pioneering research, offering collaborators innovative perspectives and solutions to navigate the intricate dynamics of emerging economies. Access a suite of statistical tools-SPSS, Amos, Omniverse lab, alongside exclusive memberships like Hbps. Connect with online databases such as WARC, Statista, Elsevier Scopus, Prowess, Ken, Marketline, Sage, Taylor & Francis, and more.

  • Strategic Networking:

    Engage in strategic networking within a dynamic ecosystem that effortlessly connects academia, industry, and policymakers. Cultivate invaluable networks and build partnerships that fuel mutual growth and innovation.

  • Customized Skill Development:

    Empower your team through tailor-made training programs, workshops, and projects designed to refine skills and capabilities, ensuring a competitive edge in the dynamic marketing terrain.

  • Strategic Influence:

    Participate in groundbreaking projects and initiatives centered around sustainable growth, driving both organizational progress and positive impact within the wider community. Your active involvement will fuel strategic advancements, positioning your organization as a leader in innovation and social responsibility.

  • Global Visibility and Esteem:

    Associate your organization with a globally renowned Centre of Excellence, increasing visibility and credibility in the Consumer and Market Studies domain.

Join us to be part of a community dedicated to positive change and excellence in the dynamic landscape of emerging economies. Join Us

Join Us

 

Partner with us to enhance marketing education, spearhead consumer research initiatives, and catalyze innovation for sustainable growth.

Our Team

Team Members

Prof. (Dr.) Kiran Sharma

Marketing (Chairperson)
Team Members

Prof. (Dr.) Brajesh Bolia

Marketing
Team Members

Prof. (Dr.)Rashmi Jain

Marketing
Team Members

Prof. (Dr.) Krupa Rai

Marketing
Team Members

Prof. (Dr.) Prerna Mahindroo

Business Analytics
Team Members

Prof. (Dr.) Vidya Thakkar

HR
Team Members

Prof. Isaac Jacob

Advisor
Team Members

Prof. (Dr.) Apoorva

Marketing
Team Members

Mr. Tushar Sarkar

Research Associate
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