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Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior

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Category
Articles
Authors
Prerna Mahindroo
Publisher
-
Publishing Date
01-Jul-2015
volume
17
Issue
2
Pages
1540021(1-21)
doi
https://doi.org/10.1142/S0219198915400216
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