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Dr. Neha Niranjanprasad Gupta

ASSOCIATE PROFESSOR at K J Somaiya Institute of Management
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Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    nehagupta@somaiya.edu

  • Contact Details:

    Landline No. : 67283027

    Extension No. : 3027

  • Office Address :

    #68, First Floor, SIMSR Building, Somaiya Vidyavihar, Vidyavihar (E), Mumbai-400077

  • Timings For Visitors:

    NA

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Introduction

Dr. Neha Gupta is Associate Professor in the Department of Marketing and International Business at K J Somaiya Institute of Management. She has a Ph.D. in Management with specialization in marketing from Mumbai University and UGC-NET qualified in Management. She is a graduate in Commerce from Mumbai University and has completed her Master’s in Business Administration with a specialization in Marketing from NMIMS University. She has over 17 years of experience with 7 years in industry in the realms of sales & marketing and 10 years in academic. She has industry experience spread across as performer in managerial role with ABN Amro Bank, Trimac shipping company and Timex Group. She had been associated as trainer / faculty with institutes like IIBF, SPBT Banker’s Training Institute, ICFAI, Manipal University, ICAI, ITM and NMIMS University. Her teaching interests are in the area of Marketing Management, Services Marketing, Consumer Behaviour, Marketing Applications & Practices and Marketing of Financial Services. She has to her credit numerous International and National Publications. She is a reviewer with ABDC journals and various international and national publishers. Her research interest areas are Services Marketing, Consumer Behaviour, Banking, Retail Banking, Payment Digitalization, Information and Communication Technology (ICT) linked to Services and Customer Relationship Management.

Education

Graduation,Mumbai University,2004

Master in Business Administration (Marketing),NMIMS University,2009

UGC (NET),University Grant Commission,2011

Ph.D. (Management),Mumbai University,2016

Professional Experience

    Academic

  • K J Somaiya institute of Management, Assistant Professor, August 2012 - Present
  • NMIMS University, Assistant Professor, January 2011 - May 2011
  • AMSIMR, Assistant Professor, June 2011 - July 2012
  • Non Academic

  • ABN AMRO Bank, Team Leader, April 2004 - April 2006
  • TIMEX Group, Product Manager, August 2008 - December 2010
  • TRIMAC Shipping, Assistant Manager, May 2006 - June 2008

Courses/Subjects Teaching

  • Marketing Management I
  • Marketing Management - II

Research Specialisation

  • Marketing

Consultancy Expertise

    No Information Available

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

MDP / FDP

  • Conducted MDP for J. B. Chemicals & Pharmaceuticals

     

  • Conducted MDP for Godrej and Boyce

Research Papers

Neha Gupta.(2024).The Shifts In Millennial Consumer Behaviour Due to Disruption Caused by Digital Wallets in India.Academy of Marketing Studies Journal,26(5):1-7.
Neha Gupta.(2022).Study on the Growing Innovation and Changing Consumer Behavior towards Digital Payment Services - in Metro Cities.Economic and Applied Informatics,18(1):207-218.
Neha Gupta.(2015).Customer’s Perception about Banks Technology for Innovative Delivery Channels of Public Sector Banks (PSBs) of India.International Journal of Business and Management.,10(2):214-225.
Neha Gupta.(2015).Customer’s Adoption for Technology-Enabled Delivery Channels in Selected Public Sector Banks.International Journal of Business and Management.,10(12):215-225.DOI:10.5539/ijbm.v10n12p215

Proceedings

No Information Available

Books

No Information Available

Book chapters

No Information Available

IPR

No Information Available

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