Landline No. : 022-6728-3000/3050
Extension No. : 022-6728-3003/3030
K J Somaiya Institute of Management, Somaiya Vidyavihar University, Vidyanagar, Vidyavihar (E), Mumbai - 400077
NA
Professor of Marketing and Former Director & Dean at K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai. With 28 years of experience in Academia and 4 years Industry Experience in Engineering & Industrial Automation with Siemens Ltd, Mumbai. The area of teaching specializations includes Strategic Brand Management, Internationalization and International Marketing, Services Marketing & Management, Marketing Management.
As academic administrator at K J Somaiya Institute of Management, I have focused on building quality in management education by leading the Institute to achieve the globally coveted US based AACSB international accreditation in May 2022, NBA accreditations, ISO 9001:2015 Bureau Veritas Certification & Re-certification, and International Collaborations. The Institute is now ranked among the top 10 private business schools in India and overall, between 20th – 25th Rank. Focused on building technology led pedagogy like Bloomberg, Media Analytics Lab, Coursera for Campus along with several e databases, extensive use of Harvard cases, creation of 30 + experiential learning platforms for students and faculty to enable them to engage in multi disciplinary teams in their areas of interest, and develop their full potential as future managers and leaders, development of holistic self management programme and guide book, launching niche MBA programmes like the MBA Healthcare (June 2018), MBA Sports Management (June 2020), MBA Human Resources (June 2020) and MBA Data Science and Analytics (June 2021), creation of the Business Analytics Dept (June 2020), Case Research Centre (Nov 2021) at the Institute. The most challenging test of leadership was during COVID lockdown situation which was handled successfully without any academic loss to students or the Institute. The MBA 2022 batch was launched with 5 major and 10+ minor specializations in order to help students plan their academic learning journeys and career.
Presented papers at national and international conferences, attended training programmes, publications in ABDC category journals like Journal of Business Research, Journal of Strategic Marketing, Journal of Promotion Management, Journal of International Consumer Marketing, Journal of Marketing for Higher Education, South Asian Journal of Management, Business Perspectives and Research, reviewer for journals, 619 citations as on date, part of British Council international funded research projects on Sustainability and Circular Economy. The areas of research being marketing and brand management, consumer behavior, emerging markets and sustainable development. Visiting faculty at IIT Bombay SJMSOM, NITIE Mumbai, University of Applied Sciences, Steyr, Upper Austria; DHBW Stuttgart, Germany; and Institute of Industrial Management, Economics and Trade, St. Petersburg Polytechnic University, St. Petersburg, Russia. Reviewer of research papers for journals, writing articles on invitation in media on various topics in management. Organized international marketing conferences at the Institute from 2011 to 2015. I have 619 citations as on date.
I have successfully guided 4 Ph.D Students - 3 Ph.D candidates from University of Mumbai and 1 from BIT Mesra, Ranchi, while another PhD scholar has submitted her thesis to the University of Mumbai. I also have 3 PhD students registered with me from Somaiya Vidyavihar University. I have won jointly with my PhD Student an award for best research paper at MICA Ahmedabad in Jan 2022 (INR 4 lakh cash award), case study competitions in 2007 & 2008 with cash awards of INR 1 lakh each year held by Aditya V Birla India Centre at the London Business School, awards for excellence in teaching by Bombay Management Association, Higher Education Forum, Somaiya Vidyavihar, Y K Bhushan Award for 100 Most Dedicated Teachers of India. Elected member of the Exec Council of All India Management Association (AIMA), New Delhi for four consecutive terms from 2015-17 to 2021-23. Member of the Board of Governors of MEPSC (Management & Entrepreneurship and Professional Skills Council), New Delhi.
I have traveled abroad for teaching, research paper presentations, taking part in conferences, exploring collaboration opportunities for University tie – ups. This has helped me to develop an international perspective for the higher education sector and to try to implement the best practices at K J Somaiya Institute of Management. I was invited for as a one of the panel discussion speakers for the G20 Women Empowerment Workshop held on 11th and 12th Feb 2023 in Agra, India. I have been the Executive Council member of AIMA New Delhi for four consecutive terms from 2015-17, 2017-19, 2019-21, 2021-23. I am also the Member of the Governing Council of MEPSC, New Delhi (Management and Entrepreneurship & Professional Skills Council).
I am a very positive person and always bring enthusiasm and energy into a team and into the working of the organization. I have simultaneously worked with multiple stakeholders such as students, parents, incoming students, faculty colleagues, non-teaching staff, industry professionals, international academicians and the top Management of the Trust / Institute. I have been among the few lady directors of the top 20 business schools in India and I successfully handled this position from April 2015 to Nov 2022, and pride myself on my professional integrity.
I believe I have the capability of leading teams for change and culture transformation, going beyond achieving targets, maturity to handle ambiguity, ability to identify new trends and prepare to launch new products and services and specifically endeavor to close the gap between Industry 4.0 and academia. I took the initiative and coordinated with the Managing Director of Swiss Management Association to take the President of Mumbai Dabbawala Association (Mr Raghunath Medge) as speaker for the 54th Swiss Management Association Annual Conference at Zurich in Sept 2017 (Theme: The Right Timing). I believe India has a great future and needs professional management at all levels and sectors of society and especially qualified women can add great value to an organization.
B. Tech (Electrical Engineering),National Institute of Technology,1986
MMS ( Marketing),NMIMS, University of Mumbai,1992
NET,UGC,1999
Ph.D,Savitribai Phule Pune University,2006
Export Potential Survey of the Vidharbha Region of Maharashtra – for IIFT New Delhi - conducted a study on the handicrafts, handlooms and warehousing facilities for the Vidharbha Region, May 1999. |
EDECAD Project – Education & E-Commerce Task force for Asia and EU Small Business Units – for indian institute of foreign Trade, New Delhi, in association with University of Birmingham, UK - conducted a pilot study on the knowledge management practices in SME’s in india, June 2004.
Corporate Image Building Exercise for Siemens Corporate Finance Private Limited, Mumbai - complete project execution carried out, including developing a questionnaire for the survey and conducting the survey, February 2006.
Knowledge Management in the SSI Sector in india – Food Processing industry – for indian institute of foreign Trade, New Delhi - complete project execution carried out, including developing a questionnaire for the survey and conducting the survey, February 2006. |
Feasibility of Launching Panchkarma Center at the K. J. Somaiya Hospital and Medical College, Mumbai – complete project carried out, including developing the questionnaire and conducting the survey, May 2006.
Knowledge Management in the SSI Sector in india – Pharma industry - for indian institute of foreign Trade, New Delhi - complete project execution carried out, including developing a questionnaire for the survey and conducting the survey, June 2006.
Time Perspective and Consumer Behavior: Adoption of New Products by Consumers – for Prof Kiran Karande- Associate Professor at the Old Dominion University in USA – conducted focus group discussions and data collection through a questionnaire among the target group of customers, December 2006.
Perception of US fashion Brands in india - for Dr byoungho Jin, Associate Professor and Graduate Coordinator, Oklahoma State University, USA – conducted focus group discussions and data collection through a questionnaire among the target group of customers, June 2007 to October 2007.
Feasibility Analysis: New Educational institution in the areas of Adipur, Gandhidham, Anjaar and Bhuj, Somaiya Trust, Mumbai, October 2012.
Social Wellbeing and Mental Health Challenges of Employees of Small and Medium Sized Enterprise (SMEs) in Emerging Economies, Global Challenges Research Fund, GCRF 2019, UK, September 2019
Grant by the British Council, Going Global Partnership Scheme, Pilot for Masters in Circular Economy, Research Grant to Aston University, along with Collaboration Partners Gandhi institute of Technology and Management, Pandit Deendayal Energy University, Gandhinagar, K J Somaiya institute of Management, Mumbai, indian institute of Technology, Kharagpur and Jadavpur University, Kolkata, india, Grant awarded in Nov 2021 – ongoing Project
Grant by SPARC (Scheme for Promotion of Academic and Research Collaboration), Adoption of Circular Economy Approaches in Sustainable E-Waste Management in india and Russia: Cross Learning Opportunities and Solution Strategies, Principal investigator at K J Somaiya institute of Management along with Collaboration Partners at IIM Mumbai (NITIE) and IRMA Anand, Peter the Great St Petersburg Polytechnic University, Russia. Grant of INR 78 Lakhs Approx awarded in July 2023 – ongoing Project.
Life insurance Corporation of india - Service Quality & ServQual Model
Godrej & Boyce Manufacturing Co. Ltd - ATL / BTL and Brand Developments
insurance institute of india - Strategic Brand Management & Digitization
INS Hamla
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