Overview

Storytelling is a powerful tool that can connect people, build great teams, generate more visibility and overall increase the effectiveness of the organization in all areas. Leaders and managers must know the art of storytelling and use it effectively for success.

Objectives

• To help participants appreciate the art of storytelling and its effectiveness in business organizations.
• To build stories through narratives
• To understanding the need to trigger emotional connect with the stakeholders through stories
• To learn the art of creatively crafting stories for all occasions.

Learning Outcomes

• Crafting stories for advertising campaigns
• Building strong teams through stories
• Establishing a strong culture through stories
• Becoming effective leaders

Pedagogy

Stories, Videos, Discussions

Who May Attend

Any executive or member in an organization.

Content of the Programme

• Story telling in business & life
• Science behind stories
• Elements of effective story telling
• Storytelling for relationship building
• Understanding audience for maximum effectiveness
• Story matrix
• Creating & connecting
• Story telling frameworks
• Enhancing story telling skills

Programme Directors

Dr. Vidhya Thakkar

Dr Vidhya Thakkar is an Assistant Professor at K J Somaiya Institute of Management, Mumbai. She has 23 years of experience in the education sector across various cities in India. She has rich experience teaching students between the ages of 16 to 25. She completed her doctoral studies at VNSGU, Surat, in the year 2019 in the area of Career Choices of Adolescents. Vidhya brings with her combination of strong academics, teaching experience, effective communication, expertise in dealing with adolescents and excellent interpersonal skills. She has taught varied subjects like Organization Behavior, Personality Development, Human Resources Management, Leadership development, Talent Planning, Cross Cultural Management, Principles of Management and Managerial Economics for graduate and post graduate students, both as a full time as well as visiting faculty in different cities like Pune, Surat, Bangalore, and Mumbai. Vidhya has conducted several highly interactive sessions for teachers and managers at several schools and organizations in India in both online and offline modes. She was the lead content developer and head trainer of a startup named Prashikshan Academy in Bangalore. She has counseled nearly 500+ students belonging to all strata of society in planning their careers and making appropriate career choices.

Continuous learning and sharing knowledge have always been her mantra in life. Being multilingual, Vidhya can comfortably connect with people of various age groups and enjoys listening and sharing stories. She enjoys writing her blog on topics close to her heart during her free time, with several analogies from Mahabharata and Bhagavad Gita.