Overview

Information is the world’s most valuable resource.  Humans generate 2.5 quintillion bytes of data every day. Analytics can help retailers capitalize on this wealth of information. While data analytics in retail is a relatively new concept, it’s already producing impressive results. Retail analytics is the process through which retailers discover, gather, and make sense of the data generated throughout their departments.

What emerges from these processes is a set of actionable insights based on business trends, emerging patterns, and performance indicators. Using these insights, the Retailer can improve vital aspects of your retail business, such as customer experience, logistics, management, and even sales.

This course teaches participants both the theory and the practical applications of Retail Analytics and Strategies on how to implement them in your organization.

Objectives

This course goal is to teach participants on how to effectively implement Retail Analytics efficiently in your organizations. Learn the art of building Analytics into Retail domain to increase profitability and generate more revenues.

Learning Outcomes

The participants will be able to comprehend how the practical applications and strategies can help in building better Retail Organizations. Building Value with the help of Analytics can be a game changer for your organization.  The participants will be able to comprehend and implement the different strategies of Retail Analytics into different domains and generating efficiency effectively.

Pedagogy

Delivering the content would involve a well-balanced combination of lectures, class discussions, Case studies, and Simulations (Gamification). In order to complete practical assignments, groups will be formed for Role play discussions.

Who May Attend?

This programme is designed for Senior Managers, Middle Managers from Retail Industry, FMCG, MSME, Start-Ups, Consumer Durables, E-Commerce Industry and other allied sectors.

Content of the Programme

Module 1: Strategic

• Market Mapping
• Understanding How Retail Works?
• Understanding the Analytics and their role in Retail Industry
• Target Setting / Operating Plan

Module 2: Tactical

• Retail Analytics Strategy
• Understanding the Retail Functions where Analytics can be applied?
• Diagnostic, Descriptive, Predictive and Prescription Analytics and their applications in Retail Industry

Module 3:  Implementation

• Retail Analytics Dashboard
• Monitoring Performance (KPI’s)
• Contingency Planning

Programme Directors

Dr. RamKishen

Dr. RamKishen is a Professor in Marketing and International Business Department at KJ Somaiya Institute of Management, Mumbai. He has completed his MBA with specialization in Marketing from GITAM University in the year 1995. He has close to 10 years Corporate Experience and has served in Mahindra Holidays, Tata Communications and Lowe Lintas Advertising and shifted into Academics and is contributing his expertise in several B-Schools across India from the past 20 years. His research areas in Corporate Training and Consulting includes Marketing Strategies, Sales & Distribution Management, Retail Management, Rural and Agricultural Marketing and Martech. He is a prolific author and has published 4 textbooks on Rural Marketing, Co-operatives, Retail Management and Strategic Brand Management. He is currently writing another 3 textbooks on Sports Marketing, Martech and Marketing with Mahabharat. He has also published several research papers in leading peer reviewed Journals and also helped 10 start-ups to launch their brands successfully in India. He has handled Corporate Training and Consulting to reputed companies like Tata Group, Jet Airways, Mahindra Tractors, Pantaloon Retail, Pharmeasy, Fasoos, Global Logistics, Purple Cosmetics, and Inspired Consults.

Dr. Sanjiwani Kumar

Dr. Sanjiwani Kumar has over 19 years of Industry and academic experience. Currently, she is an Associate professor and area chairperson in the Business Analytics Department at K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai. She completed her Ph.D. from SNDT University, Postgraduate Diploma in an Integrated program in Business Analytics from IIM Indore. With her keen interest in Research, she facilitates subjects like Advanced and Basic Business Research, Data Analytics, Business Statistics and Big data analytics. She also delivers a Research methodology and Interactive Dashboarding Using Tableau, Power BI and JMP. Dr. Sanjiwani has published and presented national and international research papers in research forums, including the International Journal of Applied Finance and Banking, the Journal of Medical Marketing and the Review of Integrative Business and Research. Dr Sanjiwani has conducted several Business research modules for INS Hamala and the faculty development program at KJ SIM in the years 2013 and 2016 at MIM.