The Importance and Contribution of Companies Following a Circular Economy Model The linear economy model, based on the principle of take-make-dispose, has been the dominant economic system for centuries. However, this model is unsustainable, as it relies on the extraction of finite natural resources and produces large amounts of waste. The circular economy is a new economic model that aims to decouple economic growth from environmental degradation. It is based on the principles of reducing, reusing, recycling, and recovering materials and products throughout their lifecycle. Introduction to the company Ganesha Ecosphere Limited, previously known as Ganesh Polytex Ltd., is an Indian company that has made significant strides in recycled polyester staple fiber (RPSF) manufacturing. With a strong focus on sustainability and environmental consciousness, Ganesha Ecosphere has established itself as one of India's largest value-added RPSF manufacturers. This case study delves into the business strategy of Ganesha Ecosphere, highlighting its commitment to PET bottle recycling and its vision for future growth. PET recycling is crucial in reducing solid waste and minimizing the environmental impact of discarded bottles. By recycling PET bottles, the total amount of waste that ends up in landfills is significantly reduced. Additionally, converting PET bottles into marketable items ensures that they remain in the consumption cycle, minimizing the need for new raw materials. Ganesha Ecosphere's focus on PET recycling aligns with its commitment to creating a sustainable and eco-friendly environment.