ABSTRACT Medical tourism (MT) has been budding immensely over the last few years. This has been advantageous for several emerging nations particularly for India where patients from developed countries travel for health care. The initiator for this travel has been extortionately costly, insufficient, or inaccessible medical care in the wealthy countries. Factors such as charge, value, language, and ease of travel attract people from various countries to India. . Amongst fifty Asian countries, India is considered as the contemporary global center for medical tourism and publicized itself as the initiator of Ayurveda therapy to coronary bypass, cosmetic surgery, hip resurfacing and other areas of advanced medication. With the emergence of economic liberalization in mid-1990’s both public and private hospitals have diversified themselves by importing the cutting-edge technology and other medical amenities, thus bringing infrastructure in the finest hospitals equivalent to overseas medical destinations. India has, in recent years, became the center of medical tourism which is the union of the twin sectors of the tourism and health industry (Shanker, 2019). This study identifies factors which are influencing medical tourism in India, through a comprehensive literature review study. Keywords- medical tourism, healthcare services, alternative medicine, ayurveda, quality care.