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Go Pure: Transitioning from a Regional to a National Brand

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Category
Articles
Authors
Brajesh Bolia & Harjot Singh
Publisher
Ivey Publishing
Publishing Date
01-Jun-2024
volume
1
Issue
1
Pages
1-10
doi
https://www.iveypublishing.ca/s/product/go-pure-transitioning-from-a-regional-to-national-brand/01tOF000004LbWvYAK
  • Abstract

Go Pure Ice Creams

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BRAJESH BOLIA. (2021).
Understanding Cognitive Dissonance of Indian Customers for Financial Products: A Multi-Dimensional Scale Development Approach. Indian Journal of Finance and Banking,4(1): 20-32.
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