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Optimal Pricing and Promotional Effort Control Policies for a New Product Growth in Segmented Market

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Category
Articles
Authors
Prerna Mahindroo
Publisher
-
Publishing Date
01-Jan-2015
volume
25
Issue
1
Pages
73-91
doi
https://doi.org/10.2298/YJOR130217035J
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PRERNA MAHINDROO. (2013).
Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior. American Journal of Operations Research,3(3): 350-362.doi: https://doi.org/10.4236/ajor.2013.33032
PRERNA MAHINDROO. (2015).
Optimal Pricing and Promotional Effort Control Policies for a New Product Growth in Segmented Market. Yugoslav Journal of Operations Research,25(1): 73-91.doi: https://doi.org/10.2298/YJOR130217035J
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