KJSIM logo NAAC NAAC logo Accredited
  • somaiya.edu
  • Student
  • Faculty
  • Staff
  • Alumni
  • Give
  • CAREER
  • Emergency
  • FAQS
NAAC NAAC logo Accredited
  • About
      • Genesis
      • Purpose, Vision, Mission & Values
      • Office of the Chancellor
      • Office of the Vice Chancellor
      • Social Responsibility
      • Contact Directory
      • AACSB Accreditation
      • Virtual Tour
      • Governance Structure
      • Academic Administration
      • Infrastructure
      • NIRF
      • Ranking
      • Institute Progress Reports
      • Regulations & Policies
      • Library
      • Institute Booklet AY 2022-23
      • Life at Campus

      • Overview
      • Women's Development Cell
      • Extra-Curricular Activities
      • Co-Curricular Activities
      • Yearbook
      •  40 Years of K J Somaiya Institute of Management
  • Programmes
      • MBA
      • Minors
      • MBA-Executive (Full Time)
      • Executive Education
      • PGDM-Exec(Financial Planning)
      • MCA
      • Doctoral
      Find a Programme
      MBA
        • MBA
        • MBA-Working Executives
        • MBA-Healthcare Management
        • MBA-Sports Management
      Minors
      Doctoral
        • Operations & Supply Chain Management
        • Finance Banking
        • Marketing
        • Data Science & Technology
        • General Management
        • Economics
        • Business Analytics
        • Human Resources Management
      Executive Programme
        • MBA-Executive (Full Time)
      PGDM-Exec(Financial Planning)
        • Executive Post Graduate Diploma in Management - Financial Planning
      Executive Education
        • MBA in Working Executives
      MCA
        • Master of Computer Applications
      •  Regulatory Compliances
      •  Startup Incubator
      •  Director's Report
      •  Annual Report
  • Admissions

    • Overview
    • MBA / MBA HCM / MBA SM
      • Overview
      • Admission Process
      • WAT-PSA-PI Centers
      • Fees Structure
      • Important Dates
      • Admission Brochure  
      • Apply Now
      • Steps to complete Application form
      Ph.D
      • Overview
    • MBA Executive (Full Time)
      • Overview
      • Important Dates
      • Admission Process
      • Selection Parameters
      • Admission Brochure  
      • Apply Now
    • Master of Computer Applications (MCA)
      • Overview
      • Admission Process
      • Important Dates
      • Selection Parameter
      • Admission Brochure  
      • Apply Now
      • Financial Aid
      •   Hostel-Housing
  • Faculty & Research

    • Overview
      • Faculty

      • Areas
      • Faculty Directory
      • Research

      • Faculty Publication
      • Business Perspective & Research
      • Case Research Centre
      • Ph.D. Scholars
      • Samavaya Conference
      • Social Science Research Lab
      • Centers of Excellence

      • Overview
      • Economic Policy Analysis & Research
      • Diversity Management & Inclusion
      • Excellence In Capital Markets
      • Sustainable Development
      • Consumer And Market Studies In Emerging Economies
  • Placements
  • Executive Education
    • Executive Education
    • Consultancy
    • CEO Speaks & Guest Lectures
  • Alumni

    • Overview
      • Initiatives
      • Events
      • Imprints
      • Alum Speaks
      • Superstars
      • Academic Records
      • Keep In Touch
      • Alumni Portal
  • International Relations
  • More
    • somaiya.edu
    • Student
    • Faculty
    • Staff
    • Alumni
    • Grievance
    • Career
    • Emergency
    • FAQS

How Can We Help You ?

We are happy to answer all your admission related enquiries. Fill out the form and we will be in touch with you shortly.

Thank you for writing to us.

We acknowledge the receipt of your enquiry. Our team will get back to you shortly.


Back to Directory

Dr. Rashmi Jain

ASSOCIATE PROFESSOR at K J Somaiya Institute of Management
Share this article :
Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Email Address:

    rashmi.jain@somaiya.edu

  • Contact Details:

    Landline No. : 022-6728 3090

    Extension No. : 3090

  • Office Address :

    SIMSR building, 1st Floor, K J Somaiya Institute of Management, Vidya Vihar Mumbai

  • Timings For Visitors:

    Mon-Fri: 10 AM - 6 PM

  • Google Scholar Profile

  • Vidwan Profile

  • Curriculum Vitae
Curriculum Vitae
Faculty Login

(To update profile)

  • personal profile
  • Research Accomplishments

Introduction

Dr Rashmi Jain is a prudent industry marketing expert and a seasoned academician with over 22 years of years of rich experience in designing customer-centric strategies for growth, building innovative product roadmaps, go-to-market strategies for portfolios of products for some of the largest companies in India and training the bright young minds pursuing MBA to excel in marketing domain.

Digital & Social Media Marketing, Marketing Analytics, Innovative Marketing Technology (Martech), Customer Experience, Design Thinking, and Data visualization are her areas of expertise. In these domains, she has undertaken consultancy projects with organizations like Future Group, law enforcement agencies, Cogknit technologies etc

Dr Jain has trained many industry professionals through customized executive training programs (Management Development Programs) in large organizations like Godrej & Boyce, Wellness Forever, Future Group, IIIP, Future group, Infidigit Solutions and many more.  A blend of thought-provoking concepts, industry-specific examples/ case studies, and hands-on projects for the learners make her sessions highly engaging, interactive, and well-appreciated by the learners.  She has been invited as an expert speaker at the World Marketing Summit organized by Kotler Impact and various summits organized by the SME Chamber of India.

Dr Jain is actively involved in research that is relevant to the industry and significantly contributes to academic knowledge. Her research interests include AI in marketing, social media, customers’ interaction with technology etc.  She has numerous research paper publications in national and international journals of repute, including ABDC journals. She is a reviewer for Sage Journals and Taylor& Francis journals.

Dr Jain creates synergies between consultancy, research, and teaching to contribute significantly to academia and industry practices

Education

Ph.D,Mumbai University,2018

MBA (Marketing),Mumbai University,2004

BE (Computers),Mumbai University,2000

Professional Experience

    No Information Available.

Courses/Subjects Teaching

Research Specialisation

  • Marketing
  • Humanities & Social Science

Consultancy Expertise

  • Client: Mira- Bhayanadar Police Scope of Work: To create an Actionable Strategy for Brand Building and Image Makeover of Police
  • Client: Mira- Bhayanadar Police Scope of Work: Managing the social media presence of Mira-Bhayanadar Police to enhance their image.
  • Client: Future Group Scope of Work: Creating a process for minimizing the discrepancy in POS signage and billable price. 2018-19
  • Client: Future Group Scope of Work: Develop actionable strategies to minimize the customers’ visits to the customer service desk without compromising on customer satisfaction. 2018-19

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

MDP / FDP

  • Training/ Management Development Programmes (MDP) Conducted:

    • Trained Gorej & Boyce and Wellness forever executives in area of Digital Marketing and customer centricity.
    • Conducted Digital Marketing sessions for Employees of the insurance institute of india
    • Conducted a workshop on Design Thinking for a global non-profit organization- ‘She Loves Data’ headquartered in Singapore that had over 100 participants from Malaysia, Singapore, Australia, Thailand, Philippines, Hong Kong and india.
    • Conducted a workshop on ‘Design Thinking for innovation & Strategy’ for employees of  infidigit.com in November 2022.
    • Conducted workshop on Design Thinking & Winning the moment of Truth in June 2021 in ‘Trinity of Business Growth’ organized by ARCON
    • Conducted workshops on Design Thinking in February 2021 and September 2020.
    • Conducted a Webinar on ‘Digital strategies for MSMEs post lockdown’ for Mira Bhayander Small Scale industries Association’s members in June 2020
    • Conducted a two-day training on ‘Digital Marketing and Analytics’ for working professionals.
    • Trained micro and small-scale industry entrepreneurs on ‘Creating Customer Delight.’

     

Research Papers

Rashmi Jain.(2024).Issues Related to Fake Reviews and Deceptive Marketing Practices - An Analytical Study.Academy of Marketing Studies Journal; Scopus Indexed, ABDC- B category,28(s5):1-10.
Rashmi Jain.(2022).Social Media Influencer and Corporate Brand Reputation—An Experimental Study.Global Business Review,0nline(1):1-12.https://doi.org/10.1177/09721509221120077
Rashmi Jain.(2021).An Assessment of Video Viewership Preference of Indian Viewers.International Journal of Indian Culture and Business Management,24(4):1-10.
Rashmi Jain.(2019).Investigation into the Customer Loyalty and Corporate Image Relationship.Journal of Modern Accounting and Auditing,15(8):396-405.http://doi.org/10.17265/1548-6583/2019.08.002
Rashmi Jain.(2017).Determinants of Indian Mobile Telecommunication Service Quality.International Journal of Management, IT & Engineering,5(8):65-73.

Proceedings

No Information Available

Books

Rashmi Jain.'(2021).Asean and Indian Business Perspectives: Contemporary Approach. Mumbai, Maharashtra: Eureka Publishers,

Book chapters

Rashmi Jain.(2021).E-commerce-The way forward in ASEAN and IndiaAsean and Indian Business Perspectives: Contemporary Approach.83-93,

IPR

No Information Available

Quick Links
Quick Links
  • Chancellor's Message
  • Office of the Vice-Chancellor
  • NIRF
  • Rankings
  • Consultancy
  • Careers
  • Virtual Tour

Programmes
Programmes & Admissions
  • Ph.D
  • MBA
  • MBA Executive (Full Time)
  • MBA Working Executives
  • MCA
  • Executive Education
  • Scholarships

Student Life
Student Life
  • Life at Campus
  • International Immersions
  • International Exchange
  • Programmes
  • Photo Gallery
  • Video Gallery

INFRASTRUCTURE
INFRASTRUCTURE
  • Campus
  • Library
  • Sports
  • Hostel

Explore
Explore
  • Sports Academy
  • SCEL
  • SIRAC
  • riidl
  • Somaiya Brand Centre
  • Blog

Get in Touch
Get in Touch
  • Contact Us
  • Contact Directory
  • Emergency
  • ESS
  • MyAccount
  • Transcripts
  • Background Verification
  • Maps
  • Social Media Handles
  • Exam Cell
  • About
  • History
  • Mandatory Disclosures
  • International Tieups
  • COVID-19 Updates
facebook outlined facebook colored instagram outlined instagram colored spotify outlined spotify colored twitter outlined twitter colored whatsapp outlined whatsapp colored youtube outlined youtube colored
  • Terms & Conditions
  • Privacy Policy
  • Disclaimer
  • © 2025 KJSIM
Apply Now Enquire Now