somaiya.edu
Faculty
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Department:
Marketing and International Business
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Institute:
K J Somaiya Institute of Management
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Location:
Vidyavihar - Mumbai
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Contact Details:
Landline No. : NA
Extension No. : NA
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Office Address :
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Timings For Visitors:
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Assistant Professor(S.G)-Marketing & IB at K J Somaiya
Institute of Management, Mumbai (India)
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- Marketing
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Dimple Kaul.(2021).What drives customers towards mobile shopping? An integrative technology continuance theory perspective.Asia Pacific Journal of Marketing and Logistics,-(-):-.https://doi.org/10.1108/APJML-02-2021-0133
Mala & Dimple Kaul.(2016).Exploring the link between customer experience–loyalty–consumer spend.Journal of Retailing and Consumer Services,NA(NA):277-286.http://dx.doi.org/10.1016/j.jretconser.2016.04.009
Mala & Dimple Kaul.(2014).Social interaction, convenience and customer satisfaction: The mediating effect of customer experience.Journal of Retailing and Consumer Services,NA(NA):1028-1037.http://dx.doi.org/10.1016/j.jretconser.2014.04.007
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