Dimple Kaul - K J Somaiya Institute of Management

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Dr. Dimple Kaul

ASSOCIATE PROFESSOR at K J Somaiya Institute of Management

Faculty

Department:
Marketing and International Business
Institute:
K J Somaiya Institute of Management
Location:
Vidyavihar - Mumbai
Email Address:
dimple@somaiya.edu
Contact Details:
Landline No. : NA

Extension No. : NA
Office Address :
NA
Timings For Visitors:
NA
Google Scholar Profile
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Curriculum Vitae

Curriculum Vitae

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personal profile
Research Accomplishments

Introduction

Associate Professor-Marketing & IB at K J Somaiya
Institute of Management, Mumbai (India)

Education

MBA,Pune University,1998

Ph.D,SVKM's NMIMS University,2015

Professional Experience

Academic

2. Shri Vile Parle Kelavani Mandal’s institute of international Studies, Faculty, September 2005 - July 2017

Non Academic

Courses/Subjects Teaching

Brand Management

Research Specialisation

Marketing

Consultancy Expertise

none

Consultancy Projects

none

Achievements, Recognitions & Awards

Outstanding Reviewer

MDP / FDP

none

Research Papers

Dimple Kaul.(2021).What drives customers towards mobile shopping? An integrative technology continuance theory perspective.Asia Pacific Journal of Marketing and Logistics,-(-):-.https://doi.org/10.1108/APJML-02-2021-0133

Mala & Dimple Kaul.(2016).Exploring the link between customer experience–loyalty–consumer spend.Journal of Retailing and Consumer Services,NA(NA):277-286.http://dx.doi.org/10.1016/j.jretconser.2016.04.009

Mala & Dimple Kaul.(2014).Social interaction, convenience and customer satisfaction: The mediating effect of customer experience.Journal of Retailing and Consumer Services,NA(NA):1028-1037.http://dx.doi.org/10.1016/j.jretconser.2014.04.007

Proceedings

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Books

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Book chapters

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IPR

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