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Dr. Abha Ashish Wankhede

ASSOCIATE PROFESSOR at K J Somaiya Institute of Management
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Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    abha@somaiya.edu

  • Contact Details:

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Introduction

Dr. Abha Wankhede is an Associate Professor in the area of Marketing at K.J Somaiya Institute of Management. She has a total work experience of over 23 years, with 13 years in industry and 10 years in academics. Her thirteen years of corporate experiences encompasses various functions, sales and distribution, sales support, product management, market research and brand management She has worked in Philips India, Reliance Communication, Tata Communications and Vodafone. Her last corporate stint was in a senior management positions as Marketing Head of a strategic business unit. Dr.Abha has many publications to her credit in national and international high impact journals. She teaches Customer Relationship Management (CRM) and (e-CRM), Market Research, Business to Business Marketing and Marketing Management. Dr. Abha is basically an Electrical Engineering graduate from Sardar Patel College of Engineering, Mumbai University. She has done her Masters in Management Studies (MMS) from Jamnalal Bajaj Institute of Management Studies, Mumbai University and also her PhD from Jamnalal Bajaj Institute of Management Studies, Mumbai University. She is the program coordinator for MBA-IMC program.

Education

BE (Electrical),Mumbai University,1994

• Masters of Management Studies,Jamnalal Bajaj Institute of Management Mumbai University,1998

• Ph.D,Jamnalal Bajaj Institute of Management, Mumbai University,2017

Professional Experience

    Academic

  • • G. N. V. S. institute of Management, Assistant Professor, February 2011 - October 2013
  • Non Academic

  • • Reliance Communication, Manager, April 2001 - March 2006
  • • TATA Communications, Product and Marketing Manager, April 2006 - February 2008
  • • VODAFONE, Senior Management- Marketing Head (Enterprise Business), March 2008 - January 2011

Courses/Subjects Teaching

Research Specialisation

  • Marketing
  • Consumer Behaviour and Marketing in Digital Era (including AI/ML)

Consultancy Expertise

    No Information Available

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

MDP / FDP

    No Information Available

Research Papers

Abha Wankhede & Ralston Rajvaidya.(2023).To Determine the effect of Perceived Academic Stress on Depression among Adolescents.Journal For Basic Sciences,23(1):130-138.https://doi.org/10.37896/JBSV23.1/164
Abha Wankhede & Ralston Rajvaidya.(2021).Customer Purchase Intentions & Actual Purchase For Organic Food: A Conceptual Framework An Empirical Study.Academy of Marketing Studies Journal,25(3):1-16.
Abha Wankhede & Ralston Rajvaidya.(2020).Analysing the Consumer Behaviour of Middle – Income Group towards various Investment Instruments with special reference to Mutual Funds..The Empirical Economics Letters,19(5):491-501.
Abha Wankhede.(2018).Evaluating the Effect of Digitalization on the Sales Force of Pharmaceutical Industry.Economics and Applied Informatics,na(2):21-29.
Abha Wankhede & Kavita.(2017).A study of customers' utilization of internet banking channel in Mumbai.IOSR Journal of Business and Management (IOSR-JBM),19(12):72-80.
Abha Wankhede.(2016).A Study of Customer Adoption of Internet Banking in India.Spectrum, JBIMS,NA(NA):NA.
Abha Wankhede.(2016).Transmission of CRM to SCRM.International Research Journal of Research and Management,9(4):NA.
Abha Wankhede & Kavita.(2015).Stem Cell Banking-Awareness and Acceptance by Expecting Mothers in Mumbai Region.International Journal of Business and Management.,10(12):181-193.
Abha Wankhede.(2015).A study of the relationship between the Information and Communications Systems Outcome and Systems Delivery: Pharmaceutical Industry.Spectrum, JBIMS,3(1):150-159.
Abha Wankhede.(2015).Purpose of an Enterprise: Case Study.SSIJMAR,4(1):NA.
Abha Wankhede.(2015).From CRM to Social CRM (SCRM).SGMC-Conference,NA(NA):NA.
Abha Wankhede.(2014).ICT-Game Changer in Education and Development.National Seminar-Role of ICT in education and Development -Opportunities and Challenges,NA(NA):NA.
Abha Wankhede.(2014).Emerging Technological Trends in Digital Marketing-An Indian Perspecti.SGMC-Conference,NA(NA):NA.
Abha Wankhede.(2013).Mass Customization to achieve Competitive Advantage and Customer Intimacy-A Case Study from Indian Telecom Industry..JBIMS Spectrum,1(1):NA.
Abha Wankhede.(0).What’s old is new again, Drug Repurposing. How India can leverage this for a social cause..SGMC-Conference,NA(NA):NA.
Abha Wankhede.(0).A study exploring awareness and perceptions of consumers towards the use of generic medicines in urban India..SGMC-Conference,NA(NA):NA.

Proceedings

Books

No Information Available

Book chapters

No Information Available

IPR

No Information Available

Consumer Behaviour and Marketing in Digital Era (including AI/ML)

Analysisng the Consumer Behaviour of Middle-Income Group towards various Investment Instruments with special refernce to Mutual Funds

April 2019

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