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Prof. Ralston Anil Rajvaidya

ASSISTANT PROFESSOR (S.G) at K J Somaiya Institute of Management
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Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    ralston@somaiya.edu

  • Contact Details:

    Landline No. : 02267283000

    Extension No. : 3055

  • Office Address :

    #8, FIRST FLOOR, KJ SIM, SVU, VIDYAVIHAR (EAST). MUMBAI - 400077

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Introduction

RALSTON ANIL RAJVAIDYA, hs done his Ph.D, in E – Commerce for Organic Grocery, he currently is a Faculty of Marketing and International Business at K J Somaiya Institute of Management, Somaiya Vidyavihar University, with 15 years of experience in Brands like Café Coffee Day, American Express, Eureka Forbes, MPS Food Products in Marketing, Branding and Retail Operations. He holds a Bachelor’s Degree in Management Studies, Mumbai University, PGDM (Retail Management) K.J. Somaiya Institute of Management Studies & Research, Mumbai and M.Com in Business Management from Mumbai University.

 

He has conducted multiple training sessions in retail and sales with companies Wellness Forever and LIC. As a researcher he has authored research papers in international journals and conferences. He is very keen on practicing and publishing applied collaborative research with pragmatic integration of various research interest. He has been a Programme Co coordinator for the Mumbai University Part Time MMM Program and for the 2 years Full Time MBA Communication. He has publications in journal of repute.  Currently Programm Director for Online MBA course. His areas of research interest are Luxury, Retail, E – commerce in retailing and marketing domain.

 

Education

BACHELOR OF MANAGEMENT STUDIES,MUMBAI UNIVERSITY,2005

PGDM RETAIL MANAGEMENT,KJ SOMAIYA INSITUTE OF MANAGEMENT,2009

MCOM,MUMBAI UNIVERSITY,2011

Phd,JJTU,2021

Professional Experience

    Academic

  • KJ SIM, SVU, ASSISTANT PROFESSOR, SG, July 2024 - Present
  • KJ SIM, SVU, ASSISTANT PROFESSOR SC, June 2021 - July 2024
  • KJ SOMAIYA INSTITUTE OF MANAGEMENT & RESEARCH, ACADEMIC ASSOCIATE, November 2012 - July 2015
  • KJ SOMAIYA INSITITUTE OF MANAGEMENT AND RESEARCH, ASSISTANT PROFESSOR, August 2015 - June 2020
  • Non Academic

  • AMERICAN EXPRESS, SALES EXECUTIVE, August 2005 - October 2006
  • CAFE COFFEE DAY, ASSISTANT MANAGER RETAIL MARKETING & BRAND ACTIVATIONS, April 2010 - October 2012
  • EUREKA FORBES, MARKETING ACTIVATIONS, June 2010 - August 2010
  • MPS FOOD PRODUCTS, BRAND & AMRKETING ACTIVATIONS, June 2009 - August 2010

Courses/Subjects Teaching

  • Retail Management
  • Retail Marketing
  • Retail Management and Social Market
  • Luxury Marketing
  • Shopper Experience Management
  • Marketing Management I
  • Marketing Management - II
  • Mall Management

Research Specialisation

  • Marketing
  • Consumer Behaviour and Marketing in Digital Era (including AI/ML)

Consultancy Expertise

    No Information Available

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

MDP / FDP

  • LIC Sales 

    Wellness forever 

    online MBA - Working Executives 

Research Papers

Abha Wankhede & Ralston Rajvaidya.(2023).To Determine the effect of Perceived Academic Stress on Depression among Adolescents.Journal For Basic Sciences,23(1):130-138.https://doi.org/10.37896/JBSV23.1/164
Ralston Rajvaidya.(2022).Analyzing Consumer Buying Behavior towards Health Insurance in the Pandemic Period.Empirical Economics Letters,21(4):157 - 166.
Abha Wankhede & Ralston Rajvaidya.(2021).Customer Purchase Intentions & Actual Purchase For Organic Food: A Conceptual Framework An Empirical Study.Academy of Marketing Studies Journal,25(3):1-16.
Abha Wankhede & Ralston Rajvaidya.(2020).Analysing the Consumer Behaviour of Middle – Income Group towards various Investment Instruments with special reference to Mutual Funds..The Empirical Economics Letters,19(5):491-501.
Ralston Rajvaidya & Abha Wankhede.(2018).Factors Influencing the Purchase Intention and Actual Purchase behaviour of Organic Food in Urban India.Economics and Applied Informatics,NA(NA):30-37.

Proceedings

Ralston Rajvaidya, Shweta Kadam, Kirti Wankhede & Mrinalini Shah.Identifying factors affecting the Purchase Intent of organic Products in a Disrupted World.Strategic Management Forum Conference IIM MUMBAI,IIM MUMBAI,December05-07,2024.
Kirti Wankhede, Shweta Kadam & Ralston Rajvaidya.Human versus Technology: The Future of Financial Advisory.5th International Conference,MUMBAI,July18-19,2024.
Kirti Wankhede, Shweta Kadam & Ralston Rajvaidya.A Impact of Covid 19 on Change in Indian Consumer Buying Behavior Towards Organic Products.18th SGMC,KJ SIM MUMBAI,February09-10,2023.

Books

No Information Available

Book chapters

No Information Available

IPR

No Information Available

Consumer Behaviour and Marketing in Digital Era (including AI/ML)

Analysisng the Consumer Behaviour of Middle-Income Group towards various Investment Instruments with special refernce to Mutual Funds

April 2019

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