KJSIM logo NAAC NAAC logo Accredited
  • somaiya.edu
  • Student
  • Faculty
  • Staff
  • Alumni
  • Give
  • CAREER
  • Emergency
  • FAQS
NAAC NAAC logo Accredited
  • About
      • Genesis
      • Purpose, Vision, Mission & Values
      • Office of the Chancellor
      • Office of the Vice Chancellor
      • Social Responsibility
      • Contact Directory
      • AACSB Accreditation
      • Virtual Tour
      • Governance Structure
      • Academic Administration
      • Infrastructure
      • NIRF
      • Ranking
      • Institute Progress Reports
      • Regulations & Policies
      • Library
      • Institute Booklet AY 2022-23
      • Life at Campus

      • Overview
      • Women's Development Cell
      • Extra-Curricular Activities
      • Co-Curricular Activities
      • Yearbook
      •  40 Years of K J Somaiya Institute of Management
  • Programmes
      • MBA
      • Minors
      • MBA-Executive (Full Time)
      • Executive Education
      • PGDM-Exec(Financial Planning)
      • MCA
      • Doctoral
      Find a Programme
      MBA
        • MBA
        • MBA-Working Executives
        • MBA-Healthcare Management
        • MBA-Sports Management
      Minors
      Doctoral
        • Operations & Supply Chain Management
        • Finance Banking
        • Marketing
        • Data Science & Technology
        • General Management
        • Economics
        • Business Analytics
        • Human Resources Management
      Executive Programme
        • MBA-Executive (Full Time)
      PGDM-Exec(Financial Planning)
        • Executive Post Graduate Diploma in Management - Financial Planning
      Executive Education
        • MBA in Working Executives
      MCA
        • Master of Computer Applications
      •  Regulatory Compliances
      •  Startup Incubator
      •  Director's Report
      •  Annual Report
  • Admissions

    • Overview
    • MBA / MBA HCM / MBA SM
      • Overview
      • Admission Process
      • WAT-PSA-PI Centers
      • Fees Structure
      • Important Dates
      • Admission Brochure  
      • Apply Now
      • Steps to complete Application form
      Ph.D
      • Overview
    • MBA Executive (Full Time)
      • Overview
      • Important Dates
      • Admission Process
      • Selection Parameters
      • Admission Brochure  
      • Apply Now
    • Master of Computer Applications (MCA)
      • Overview
      • Admission Process
      • Important Dates
      • Selection Parameter
      • Admission Brochure  
      • Apply Now
      • Financial Aid
      •   Hostel-Housing
  • Faculty & Research

    • Overview
      • Faculty

      • Areas
      • Faculty Directory
      • Research

      • Faculty Publication
      • Business Perspective & Research
      • Case Research Centre
      • Ph.D. Scholars
      • Samavaya Conference
      • Social Science Research Lab
      • Centers of Excellence

      • Overview
      • Economic Policy Analysis & Research
      • Diversity Management & Inclusion
      • Excellence In Capital Markets
      • Sustainable Development
      • Consumer And Market Studies In Emerging Economies
  • Placements
  • Executive Education
    • Executive Education
    • Consultancy
    • CEO Speaks & Guest Lectures
  • Alumni

    • Overview
      • Initiatives
      • Events
      • Imprints
      • Alum Speaks
      • Superstars
      • Academic Records
      • Keep In Touch
      • Alumni Portal
  • International Relations
  • More
    • somaiya.edu
    • Student
    • Faculty
    • Staff
    • Alumni
    • Grievance
    • Career
    • Emergency
    • FAQS

How Can We Help You ?

We are happy to answer all your admission related enquiries. Fill out the form and we will be in touch with you shortly.

Thank you for writing to us.

We acknowledge the receipt of your enquiry. Our team will get back to you shortly.


Back to Directory

Dr. Kiran Sharma

PROFESSOR at K J Somaiya Institute of Management
Share this article :
Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    kiransharma@somaiya.edu

  • Contact Details:

    Landline No. : 67283000 / 50

    Extension No. : 3096

  • Office Address :

    # 5, First Floor, SIMSR Building, Vidyavihar East, Mumbai - 400077

  • Timings For Visitors:

    NA

  • Google Scholar Profile

  • Vidwan Profile

  • Curriculum Vitae
Faculty Login

(To update profile)

  • personal profile
  • Research Accomplishments

Introduction

Dr Kiran Sharma is a Professor and Area Chairperson in Marketing and International Business at the K. J. Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai.  Prior to this, she was the Co-Coordinator for the PGDM (Retail Management) program for the last ten years. Dr Kiran was the Chairperson of the SIMSR Global Marketing Conference and has also spearheaded the National Retail Summit for several years. She has 15 years of experience in academics including the D.Y. Patil School of Management, Navi Mumbai along with 7 years of industry experience with Sahara India Pariwar, Lucknow.

As a committed academician, she has taught some of interesting courses at the Institute. I have also taken up some visiting assignments and mentored countless students in their pursuit of academic and professional success. Dr Sharma teaches courses on Marketing Strategy, Consumer Behaviour, International Marketing, and Marketing Management. She has presented and published several papers in both National and International Journals and has attended various conferences of international repute. She has attended workshops on Marketing Strategy at Harvard University and Mixed Methods Research at St. Gallen, Switzerland.  She is also keenly interested in the case study development of Indian corporate.

Dr Sharma is keenly interested in research areas like Consumer Behaviour, Marketing Strategy, Consumer Decision Making, and the Relevance of emotions in Consumer Behaviour. Her dedication to research has resulted in publications in top academic journals and has been invited to speak at research conferences. Her work in consumer behaviour has focused on understanding the underlying motivations and drivers of consumer behaviour and has explored a wide range of topics, from the impact of social influence on decision-making to the role of emotions in consumer behaviour.

Dr Sharma has a Master’s in psychology and an M.B.A. from the University of Lucknow specializing in International Business and Marketing and a PhD from Saurashtra University. 

Education

Bachelor in Arts (B.A.),University of Lucknow,1993

M.A. (Psychology),University of Lucknow,1995

M.I.B.M,University of Lucknow,1997

Ph.D,Saurashtra University, Rajkot,2012

Professional Experience

    Academic

  • Padmashree Dr. D.Y.Patil University, Lecturer, July 2007 - June 2009
  • K J Somaiya institute of Management Studies and Research, Assistant Professor, July 2009 - June 2012
  • K J Somaiya institute of Management Studies and Research, Assistant Professor Senior Scale, July 2012 - June 2015
  • K J Somaiya institute of Management Studies and Research, Assistant Professor (Selection Grade), July 2015 - June 2017
  • K J Somaiya institute of Management Studies and Research, Associate Professor, July 2017 - Present
  • Non Academic

Courses/Subjects Teaching

  • INTERNATIONAL MARKETING

Research Specialisation

  • Marketing

Consultancy Expertise

    No Information Available

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

  • April, 2017 – Awarded "Best Educationist Award" and a "Certificate of Education Excellence" given by international institute of Education and Management in Association with the international Business Council, New Delhi.
  • April 2017 – Awarded the "National Mahila Rattan Gold Medal", given by the National Solidarity Council, New Delhi.
  • December 2020 - Awarded the ‘Best Senior Faculty Award’ by Novel Research Academy, india
  • September 2021- Asia Pacific Educationist Award by National and international Compendium at New Delhi.
  • April 2022 - Outstanding Faculty of the Year, 2022 at the 17th Rashtriya Shiksha Gaurav Puraskar Ceremony, Issued by Centre for Education Growth and Research, New Delhi.

MDP / FDP

  • MDPs conducted for various corporate houses. Some of them include -  Galderma india, Godrej & Boyce, Reliance Jewels, Wellness forever, and INS Hamla. The topics are wide-ranging - Consumer decision-making, Marketing Strategy, Marketing Management, Customer persona etc. 

Research Papers

Kiran Sharma.(2023).The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way.Journal of Retailing and Consumer Services,71(March, 2023):103219.
Kiran Sharma.(2023).An empirical study of factors leading to store patronage among Indian consumers,.Review of Business Research,15(4):37-54.dx.doi.org/10.18374/RBR-15-4.4
Kiran Sharma.(2021).How Ecologically Conscious are Millennials? A Study of Young Consumers.Annals of “Dunarea de Jos” University of Galati Fascicle I. Economics and Applied Informatics,3(4):12-21.https://doi.org/10.35219/eai15840409218
Kiran Sharma.(2016).A study on consumer perspectives for adoption and diffusion of innovations in fairness creams for males in India.Journal of Customer Behavior,16(1):75-89.doi.org/10.1362/147539217X14909732699499

Proceedings

No Information Available

Books

No Information Available

Book chapters

No Information Available

IPR

No Information Available

Quick Links
Quick Links
  • Chancellor's Message
  • Office of the Vice-Chancellor
  • NIRF
  • Rankings
  • Consultancy
  • Careers
  • Virtual Tour

Programmes
Programmes & Admissions
  • Ph.D
  • MBA
  • MBA Executive (Full Time)
  • MBA Working Executives
  • MCA
  • Executive Education
  • Scholarships

Student Life
Student Life
  • Life at Campus
  • International Immersions
  • International Exchange
  • Programmes
  • Photo Gallery
  • Video Gallery

INFRASTRUCTURE
INFRASTRUCTURE
  • Campus
  • Library
  • Sports
  • Hostel

Explore
Explore
  • Sports Academy
  • SCEL
  • SIRAC
  • riidl
  • Somaiya Brand Centre
  • Blog

Get in Touch
Get in Touch
  • Contact Us
  • Contact Directory
  • Emergency
  • ESS
  • MyAccount
  • Transcripts
  • Background Verification
  • Maps
  • Social Media Handles
  • Exam Cell
  • About
  • History
  • Mandatory Disclosures
  • International Tieups
  • COVID-19 Updates
facebook outlined facebook colored instagram outlined instagram colored spotify outlined spotify colored twitter outlined twitter colored whatsapp outlined whatsapp colored youtube outlined youtube colored
  • Terms & Conditions
  • Privacy Policy
  • Disclaimer
  • © 2025 KJSIM
Apply Now Enquire Now