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Dr. Brajesh Bolia

ASSOCIATE PROFESSOR at K J Somaiya Institute of Management
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Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    brajeshbolia@somaiya.edu

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Introduction

Prof (Dr.) Brajesh Bolia

Ph.D.@ IIM Mumbai, UGC-NET, MBA (Marketing), B.E. (Civil)

Prof Brajesh Bolia is an Associate Professor in the Marketing & International Business Department & Program Director (MBA Executive Program) at K J Somaiya Institute of Management, Mumbai.

He facilitates the following courses - Sales & Distribution Management, Business to Business Marketing, Business Development, Marketing Management & CRM

Before joining academics in 2010, Prof Bolia has worked with the corporate sector for over a decade with organizations such as A V Birla Group (Cement Marketing Div.), ICICI Bank Ltd., BHW Home Finance Ltd & ICICI Prudential Life Insurance Co Ltd and the passion for teaching and engaging with students prompted him to shift to a full-time academic career.

He has also served as a visiting faculty with IIM Trichy (Sales & Distribution Management & Marketing Initiatives in International Marketing), IIM Mumbai (Business to Business Marketing), and XIM Bhubaneshwar (Sustainability Marketing).

He has delivered Over 300 hours of corporate training sessions (Customer Centricity, Sales Process, and Marketing Dynamics) to over 2000 participants of various categories like Business Centre Heads, Branch Heads, Branch Managers, Senior Managers, and Direct Recruits from various companies like Life Insurance Corporation (LIC), Owens Corning & Schaeffler India, National Insurance Co Ltd, GIC, ECGC, Participants of several Private General Insurance Companies.

Education

Ph.D.,NITIE,2018

Professional Experience

    Academic

  • K J Somaiya institute of Management, Associate Professor, July 2019 - Present
  • Non Academic

Courses/Subjects Teaching

  • Sales and Distribution Management
  • Marketing Management
  • Business Marketing

Research Specialisation

  • Sales & Customer interface
  • Business Marketing
  • Cognitive Dissonance & Marketing Implications

Consultancy Expertise

  • Market Research, Brand Perception & Sales forecast, Sales Team Management

Consultancy Projects

  • Prof Bolia has been a key member of the team completing a funded Market Research Project for launch of a new FMCG (Spices) brand in Mumbai (2018)

Achievements, Recognitions & Awards

MDP / FDP

  • Prof Bolia has delivered over 125 hours of training sessions to over 900 participants of various categories like Business Centre Heads, Branch Heads, Branch Managers, Senior Managers and Direct Recruits from various companies like National insurance Co Ltd, GIC, ECGC, Participants of several Private General insurance Companies, Owens Corning, Konkan Railway & Schaeffler india.

Research Papers

Rupali Paranjpe & Brajesh Bolia.(2025).Dax Water Tech: The search for the right capital..Ivey Publishing,1(1):1-7.https://www.iveypublishing.ca/s/product/dax-water-tech-the-search-for-the-right-capital/01tOF000006zClZYAU
Brajesh Bolia.(2025).Sunder Engineering: The path to customer loyalty.Ivey Publishing,1(1):1-7.https://www.iveypublishing.ca/s/product/sunder-engineering-the-path-to-customer-loyalty/01tOF000006z1TZYAY
Brajesh Bolia & Harjot Singh.(2024).Go Pure: Transitioning from a Regional to a National Brand.Ivey Publishing,1(1):1-10.https://www.iveypublishing.ca/s/product/go-pure-transitioning-from-a-regional-to-national-brand/01tOF000004LbWvYAK
Mahwish Anjam & Brajesh Bolia.(2024).Employee Engagement in Post-COVID Remote Working Arrangements: Is Family Support as Critical as Supervisory Support?..International Conference on Innovation, Sustainability, and Applied Sciences,1(1):573-584.https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Anjam%2C+M.%2C+Bolia%2C+B.%2C+%26+Koppalakrishnan%2C+P.+%282023%2C+December%29.+Employee+Engagement+in+Post-COVID+Remote+Working+Arrangements%3A+Is+Family+Support+as+Critical+as+Supervisory+Support%3F.+In+International+Conference+on+Innovation%2C+Sustainability%2C+and+Applied+Sciences+%28pp.+573-584%29.+Cham%3A+Springer+Nature+Switzerland.&btnG=
Brajesh Bolia & Sanjeev Verma.(2024).Adoption of Digital Payments: Do One Size Fits All?.Academy of Marketing Studies Journal,28(5):1-14.
Brajesh Bolia.(2022).Past, present, and future of virtual tourism-a literature review.International Journal of Information Management Data Insights,2(2):100085.https://doi.org/10.1016/j.jjimei.2022.100085
Brajesh Bolia, Manoj Jha, Sumi Jha, Priya Chaudhari, Arundhati Sahoo, Sumi Jha & Anupam Jain.(2021).Understanding Cognitive Dissonance of Indian Customers for Financial Products: A Multi-Dimensional Scale Development Approach.Indian Journal of Finance and Banking,4(1):20-32.
Brajesh Bolia.(2021).Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth.Cogent Business & Management,8(1):1945426.https://doi.org/10.1080/23311975.2021.1945426
Brajesh Bolia.(2016).Cognitive Dissonance: A Study of Post Purchase Behavior of Consumers in the Context of Financial Products.International Journal of Innovative Research and Development,5(3):148-153.
Brajesh Bolia.(2016).Cognitive dissonance: a review of causes and marketing implications.Researchers World,7(2):64-76.

Proceedings

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