Prof (Dr.) Brajesh Bolia – Ph.D. @ NITIE, UGC-NET, MBA (Marketing), B.E. (Civil)

Prof Brajesh Bolia is an Associate Professor & Program Coordinator (International Business) at K J Somaiya Institute of Management, Mumbai in the Department of Marketing & International Business and delivers the courses - Sales & Distribution Management, Business to Business Marketing, Business Development, & Marketing Management with high emphasis on Digital & Social Media Marketing and Technology driven International Marketing Environment.

Prof Bolia has been a Guest Faculty for B2B Marketing @ NITIE, Sales & Distribution Management @IIM Trichy, and Sustainability Marketing & B2B Marketing @XIM Bhubaneshwar.

Prof Bolia has worked with the corporate sector for over a decade with organizations such as A V Birla Group (Cement Marketing Div.), ICICI Bank (Home Loans Div.), BHW Home Finance Ltd & ICICI Prudential Life Insurance Co Ltd.

He has completed his Ph.D. from NITIE, Mumbai. The area of his doctoral research is Cognitive Dissonance and its Marketing Implications among the customers of Financial Products. He is interested in the area of Sales and Customer Interface, Dissonance Buying Behavior, Consumer Psychology, Customer Centricity, Sales Process in the era of technology drive marketing environment.

He has delivered Over 200 hours of corporate training sessions (Customer Centricity, Sales Process and Marketing Dynamics) to over 2000 participants of various categories like Business Centre Heads, Branch Heads, Branch Managers, Senior Managers and Direct Recruits from various companies like Life Insurance Corporation (LIC), Owens Corning & Schaeffler India, National Insurance Co Ltd, GIC, ECGC, Participants of several Private General Insurance Companies.