Ramkishen Yelamanchili,Aparna Jain & Bharati Wukkadada.(2021).SOCIALLY RESPONSIBLE MARKETING AND BRAND SWITCHING BEHAVIOUR: INSIGHTS FROM FMCG INDUSTRY DURING COVID-19 PANDEMIC.Academy of Marketing Studies Journal,25(6):1-13.https://www.abacademies.org

Ramkishen Yelamanchili,Aparna Jain & Bharati Wukkadada.(2021).THE IMPACT OF GLOCAL MICRO MARKETING STRATEGIES AND ITS INFLUENCE ON CONSUMER BEHAVIOUR POST –COVID – 19 PANDEMIC.AIMA Journal of Management & Research,15(34):1-12.http://www.aima.org

Ramkishen Yelamanchili & Bharati Wukkadada.(2021).e 25, Special Issue 3, 2021 A STUDY ON CONSUMERS ATTITUDE TOWARDS ONLINE GROCERY SHOPPING IN COVID19 PANDEMIC.Academy of Marketing Studies Journal Volume 25, Special Issue 3, 2021,volume 25, Special Issue 3, 20(volume 25, Special Issue 3, 20):1-10.http://doi.org/10.22492/ams5.2