How India is Redefining Black Friday

K J Somaiya Institute of Management is pleased to share that Dr Ramki Y, Professor - Marketing & International Business, was featured in News18 India in a story examining how Black Friday is acquiring a distinct Indian context within the evolving retail landscape.

Dr Ramki highlighted how increased digital adoption, comparison-driven purchasing and heightened financial awareness are shaping the way Indian consumers engage with global sales events. He observed that Black Friday is increasingly viewed not merely as a discount-driven occasion, but as an opportunity for informed, value-conscious and responsible purchasing decisions.

newsHis insights reflect a broader market transition, with consumers placing greater emphasis on authenticity, sustainability and long-term value, underscoring how India is redefining what was once a predominantly Western retail phenomenon.