Asian Paints’ anti-competitive allegations raise questions on brand trust, open doors for competitors

Dr Reena Mehta, Professor - General Management, K J Somaiya Institute of Management, shared her insights in an article titled ‘Asian Paints’ anti-competitive allegations raise questions on brand trust, open doors for competitors’ in Storyboard 18.

The article discusses Asian Paints’ reputational and competitive challenges amid CCI’s probe into anti-competitive practices, prompting calls for ethical leadership. Dr Reena highlights that despite recent financial setbacks, Asian Paints should focus on its legacy, consumer satisfaction and innovation to reinforce trust and effectively manage the challenges.