Fashioning a Growth Story | The Financial Express| Dr Abha Wankhede and Dr Ramkishen Y

Dr Abha Wankhede, Associate Professor - Marketing & International Business and Dr Ramkishen Y, Professor - Marketing & International Business, K J Somaiya Institute of Management, shared their thoughts in an article titled ‘Fashioning a Growth Story’ in Financial Express.

The article discusses Max Fashion’s sudden aggression in expanding its stores and revamping its presence while competing with brands like Zudio and Reliance Trends. Dr Abha talks about product differentiation in the market. Dr Ramkishen talks about providing good quality at a reasonable price and achieving deeper penetration in tier 2 and tier 3 markets.