Beyond Lip Service - How can brands honour paralympians authentically? | Financial Express | Dr Amol Patil

Dr Amol Patil, Adjunct Faculty - Sports Management, K J Somaiya Institute of Management, shared his thoughts in an article titled ‘Beyond Lip Service - How can brands honour paralympians authentically?’ published in Financial Express.

In the article, Dr Amol highlights the significance of athletes’ personal branding, stressing that their brand value doesn’t end with their active careers. He emphasises how staying true to the values developed during their sports journey can lead to continued opportunities for growth and impact post-retirement.