It's not over till it's over | The Financial Express (India) | Dr Amol Patil

Dr Amol Patil, Adjunct Faculty - Sports Management, K J Somaiya Institute of Management, shared his insights in an article titled 'It's not over till it's over', published in The Financial Express (India).

The article discusses the potential for value creation by athletes beyond retirement, including effective management's role in sustaining the same. Dr Amol emphasises athletes' brand persona, which is deeply rooted in the values of their active careers, in maintaining brand integrity while conveying that opportunities for value generation continue even after traditional career milestones.