'From creators to users: How artificial intelligence is shaping social media feeds' | Mid Day | Dr Rashmi Jain

Dr Rashmi Jain, Associate Professor - Marketing & International Business, K J Somaiya Institute of Management, shared her views in an article titled 'From creators to users: How artificial intelligence is shaping social media feeds' in Mid Day.

The article talks about how AI is transforming social media by enhancing algorithms. Dr Rashmi calls attention to the potential harms of AI-driven algorithms and their role in content creation on social media. She also emphasises on the recent advancements in the field of artificial intelligence such as the introduction of Meta AI.