Dr Prerna Mahindroo, Assistant Professor - Business Analytics, K J Somaiya Institute of Management, authored an article titled 'Hygiene breaches at Blinkit warehouse highlight critical issues in the quick-commerce industry' in ET Brand Equity.
The article sheds light on critical issues within the quick-commerce industry, revealing specific shortcomings at Blinkit and broader concerns for the entire sector. She emphasises the necessity for adhering to food safety regulations and hygiene protocols to safeguard consumer health. She also suggests several best practices that could significantly benefit the entire Quick-Commerce Industry.