Dr. Sangeetha Rajesh, Assistant Professor - Data Science and Technology, K J Somaiya Institute of Management, authored an article titled, 'Click, Connect, Convert: Unravelling the Mechanics of Computational Advertising', which was featured in TimesTech Buzz.

The article discusses the evolution of Computational Advertising through AI technologies, emphasising personalised consumer engagement. Dr Sangeetha explores AI's impact on Content Creation, Dynamic Targeting, and real-time Bidding. She highlights the importance of Ethical Practices for responsible and effective AI-driven advertising in today's ever-changing landscape.