Urban Company's foray into product space | Financial Express

Dr Anjali Chopra, Associate Professor, Marketing and International Business, K J Somaiya Institute of Management shared her thoughts on 'Urban Company's foray into product space' in Financial Express (India).

The article discusses the entry of service-oriented companies into product-based markets and highlights the example of Urban Company recently launched water purifiers. The article mainly discusses whether it is a high-risk gamble for such service-oriented companies to enter into a product market.

Dr Anjali Chopra also shares issues related to consumer trust and how it determines a company's success.