Dr. Krupa A Rai, Ph.D, Marketing & International Business faculty, K J Somaiya Institute of Management, shares her insights on OnePlus 8T model's advt in The Financial Express (India). The ad, titled 'Stop at Nothing', was designed to encourage users to limit their hyper-connectivity, especially during the pandemic's peak when people were overwhelmed with distressing information.

She has highlighted the unique approach taken by OnePlus in the advertisement and its relevance in a digitally connected world.