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Dr. Monica Rakesh Khanna

Emeritus Professor at K J Somaiya Institute of Management
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Introduction

Professor Emeritus in Marketing & Internaltional Business, Former Director & Dean at K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai. Overall, 29 years of Work Experience in Academia and 4 years Industry Experience with Siemens Ltd, Mumbai.

As Academic Administrator at K J Somaiya Institute of Management, the focus was on building quality in Management Education by leading the Institute to achieve the globally coveted AACSB accreditation in May 2022 (19th B school in India to get the AACSB accreditation), NBA Accreditations, ISO 9001:2015 Bureau Veritas Certification and Re-Certification, International University Collaborations. The most challenging test of leadership was during the 2 year COVID lockdown situation which was handled successfully without any academic loss to the faculty and student community in terms of placements and new admissions.

Focused on building technology led pedagogy like the Bloomberg Lab, Coursera for Campus, Social Media Analytics Lab (under process), digitization of the library with purchase of more than 15 + e databases for enabling research activity by faculty and students, creation of 30 + experiential learning platforms for students and faculty to enable them to engage in multi-disciplinary teams in their areas of interest that would help them to develop their potential as future managers, launching Niche MBA Programmes like Healthcare and Sports Management, Case Research Centre.

Presented research papers and attended conferences at national and international level, publications in prestigious ABDC Category Journals such as Journal of Business Research, Journal of Strategic Marketing, Journal of Promotion Management, Journal of International Consumer Marketing, Journal of Marketing for Higher Education, South Asian Journal of Management and Business Perspectives and Research, reviewer for journals and have 761 citations as on 11th March 2025.

The areas of teaching are strategic brand management, services marketing & management, internationalization and international marketing, strategic marketing management. The focus areas of research being brand management, consumer behavior, emerging markets, higher educational branding, sustainability and circular economy. Part of British Council funded international research projects, SPARC 2023 and GCRF 2019. PhD Guide with University of Mumbai and Somaiya Vidyavihar University, having succesfuuly guided 4 PhD students and others are under various atges of completeion. Reviewer of research papers for journals, organizing research-based conferences, writing articles on invitation for business magazines and web-based portals, part of panel discussions and media engagement.

Visiting facultyship at SJMSOM IIT Bombay, NITIE Mumbai, University of Applied Sciences, Steyr, Upper Austria; DHBW Stuttgart, Germany; Graduate School of Service and Trade, Peter the Great St Petersburg Polytechnic University, Russia. Conducted international marketing conferences at K J Somaiya Institute of Management from 2011-2015.

Travelled to several countries for teaching and taking part in research conferences and exploring opportunities for university tie ups for the Institute.

Education

B.Tech(Electrical),NIT Warangal (REC Warangal, Kakatiya University),1986

MMS (Marketing),NMIMS (University of Mumbai),1992

NET,UGC New Delhi,1999

Ph.D,Savitribai Phule Pune University,2006

Professional Experience

    Academic

  • K J Somaiya institute of Management, Professor Emeritus in Marketing & international Business, June 2024 - Present
  • Non Academic

  • Siemens Ltd, Design Engineer, June 1986 - June 1990

Courses/Subjects Teaching

  • Strategic Brand Management

Research Specialisation

  • Marketing

Consultancy Expertise

    No Information Available

Consultancy Projects

    No Information Available

Achievements, Recognitions & Awards

  • Award of Rs 1 Lakh for Case Competiton organised by Aditya V Birla india Centre at the London Business School, 2007
  • Award of Rs 1 Lakh for Case Competiton organised by Aditya V Birla india Centre at the London Business School, 2008
  • Rs 4 Lakhs Award for Best Paper Presentation at the 8th international Communication Management Conference (ICMC 2002), MICA, AHMEDABAD
  • Best Teacher Award by Bombay Management Association - 2007
  • Elected as Member of Executive Council of All india Management Association ( AIMA) for 4 consecutive terms from 2015-17 to 2021-23.
  • Panel Member and Speaker at the G20 EMPOWER organized on 11th & 12th Feb 2023, Agra.

MDP / FDP

  • 1. National insurance Academy – Fundamentals of Brand Management
    2. insurance institute of india – Brand Management and New Business Environment
    3. insurance institute of india – Service Quality and ServQual Model
    4. INS Hamla – Fundamentals of Marketing
    5. UpGrad for Godrej & Boyce – Firming the Fundamentals – Above the Line / Below the Line & Brand Development
    6. University of Applied Sciences, Steyr, Austria – Cross Cultural Marketing, indian Perspective.
    7. University of Applied Sciences, Steyr, Austria – Value Based Marketing, indian Perspective
    8. University of Applied Sciences, Steyr, Austria – Global Business Management, Business and Culture in india
    9. University of Applied Sciences, Steyr, Austria – india as an Emerging Market – Challenges and Opportunities
    10. Godrej & Boyce – Marketing Research
    11. Godrej & Boyce – Services Marketing
    12. Godrej & Boyce – Building Strong Brands

Research Papers

No Information Available

Proceedings

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Books

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Book chapters

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IPR

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