Ph.D. in Marketing |

The area encompasses various domains relating to general management. The domains for research include;

  • Marketing Strategy -building product-market competitive advantage.
  • Brand Management -planning and deploying corporate resources through strategic initiatives creating brand differentiators to build brand equity.
  • Customer Engagement Management – building, maintaining, nurturing most valuable and growable customers for building Life Time Value for the business.
  • Integrated Marketing Communications and Digital Marketing using Above-the-Line, through-the -Line and Below-the-Line communication tools and techniques involving Traditional and New Media platforms to build strong brands.
  • Consumer Behaviour and Insight Mining- analysing and understanding the evolving consumer cultures to target consumers for profile-based marketing initiatives.
  • Retail Marketing Management -Analysing and understanding retail customer dynamics for building conversion and customer care strategies using frontend and backend retail data analytics.
  • Sales and Distribution – Planning and executing market-level strategies involving prospecting, qualifying leads, need assessment, sales pitch formulation, objection handling, closing the sale, follow up for repeat sales to build bonded customers . Techniques involved will encompass-Relationship Selling Model, SNAP Model, Hunter and Farmer Model, Versatile Selling Model.

These above areas of research in Marketing will involve cutting-edge innovative processes and research methods and techniques with specific focus on market driven data analysis for specific use in industry and academia.

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Key Information

Guide Associated

Sr.No. Research Guide Qualification Research Areas
1 Prof. Dr. Monica R Khanna Ph.D., University of Pune, June 2006 M.M.S.( Marketing ), University of Mumbai, Narsee Monjee Institute of Management Studies, June 1992, First Class. B. Tech (Electrical Engineering), National Institute of Technology, Warangal, January 1986, First Class Consumer Behavior, Brand Management, Emerging Markets
2 Prof. Dr. Vandana T Khanna Ph.D (Management), MTM (Master of Tourism Management), UGC- NET Services Marketing, Internal Marketing, Customer Satisfaction and Loyalty, Customer Perception, CRM, Customer Satisfaction and Loyalty, Customer Experience Management and Tourism and Hospitality Marketing and Management. Also done cross-functional research (Operations and HR)
3 Prof. Dr. Poonam Chauhan Ph.D(Management),MBA (Marketing)-Gold Medallist Women empowerment and cooperatives, marketing and Healthcare
4 Prof. Dr. Neha N Gupta Ph.D. (Management), MBA (Marketing), UGC-NET (Management) Services marketing, financial inclusion, e-retailing, Consumer behaviour, Internet banking, social media marketing, Retail Banking, Payment Digitalization, and Customer Relationship Management
5 Prof. Dr. Vilasini P Jadhav Ph.D. (Management), MBA (Marketing) Retail Management, Retail Consumer Shopping Behavior - both Online and Offline Retail, Retail Marketing Strategy, E-Retailing, Marketing Management
6 Prof. Dr. Krupa A Rai Ph.D. (Business Administration), MBA (Marketing), UGC-NET (Management) Consumer behaviour, Compensatory Consumption, Conspicuous Consumption, Conscious Consumption, Advertising and Branding; Phenomenological & applied ethnographic research
7 Prof. Dr. Dimple Kaul Ph.D (Management), MBA (Marketing) Customer Experience, Customer Satisfaction, Loyalty, Lifestyle Retail, Consumer Behaviour
8 Prof. Dr. Abha A Wankhede Ph.D (Management), MMS (Marketing), BE (Electrical) ICT impact on Business, CRM and Dynamic Customer Strategy, Sustainability Studies
9 Prof. Dr. Kiran Sharma Ph.D (Psychology), M.I.B.M (Marketing, International Business Consumer Behavior, Consumer Decision Making, Service Quality, Customer Satisfaction, Consumer behavior in Social media Marketing, Marketing Strategy, Role of emotions in marketing, International Marketing

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