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Ph.D. in Marketing |

Mode:

Regular

Location:

Vidyavihar - Mumbai

Course Duration:

3 Years

Programme Code:

ST1759

The Research Area - Marketing at K J Somaiya Institute of Management (KJSIM) offers a research-intensive curriculum that empowers scholars to investigate the latest trends and challenges in marketing. This programme is designed for individuals who aspire to contribute to the academic community and the marketing industry through pioneering research, innovative strategies and thought leadership.

Why Choose Marketing ?
Core Highlights
Research Focus Areas
Eligibility Criteria
Coursework Structure and Requirements
Scholarly Guides

Why Choose Ph.D Marketing with KJSIM?

In the aftermath of COVID-19, the marketing landscape is undergoing profound changes, with consumer behaviours shifting rapidly towards digital platforms. Success in this new environment requires deep expertise in data analysis, strategy optimisation, and adapting to emerging trends. The content marketing industry is set to reach $600 billion in 2024, fueled by advancements in AI, machine learning, and the growing demand for personalised content. Additionally, the global digital marketing market is projected to soar to $1.3 trillion by 2033, with mobile advertising expected to comprise 70% of total ad spending by 2028.

For scholars pursuing a PhD in Marketing, KJSIM offers a unique opportunity to lead the way in this field. With us, scholars position themselves at the cutting edge of the marketing world, ready to contribute meaningful research and innovative solutions to the ever-evolving marketing world.

Core Highlights

Renowned Research Excellence

Scholars get the chance to dig into critical research domains such as Marketing Strategy, Brand Management, Customer Engagement, and Integrated Marketing Communications. Our programme encourages exploration of emerging trends and advanced techniques, including Consumer Behaviour analysis, Retail Marketing, and Sales and Distribution models.

Interdisciplinary Approach

Scholars will benefit from an interdisciplinary curriculum that integrates insights from fields such as economics, psychology, and technology, providing a comprehensive perspective on modern marketing challenges.

Exclusive Networking Opportunities

Scholars connect with influential marketing experts and thought leaders through exclusive seminars, workshops, and conferences, enhancing their academic and professional network.

Innovative Learning Methods

Experience innovative teaching methods, including interactive case studies, simulations, and digital tools, designed to build practical problem-solving and strategic thinking.

Research Focus Areas

  1. Marketing Strategy:

    Creating competitive advantages by aligning products with market needs and positioning strategies.

  2. Brand Management

    Strategically deploying resources to build strong brand equity and differentiate in the market.

  3. Customer Engagement Management

    Enhancing customer lifetime value through acquisition, retention, and nurturing strategies.

  4. Integrated Marketing Communications

    Using a mix of traditional and digital media to strengthen brand presence and reach.

  5. Consumer Behaviour Analysis

    Understanding consumer trends for effective, targeted marketing strategies.

  6. Retail Marketing Management

    Optimising conversion rates and customer service through data-driven retail strategies.

  7. Sales and Distribution

    Implementing strategies for effective sales and customer relationships, using models like Relationship Selling and SNAP.

Eligibility Criteria

Educational Qualifications

  • A Master's degree or equivalent professional degree with at least 55% marks, as per UGC regulations.
  • Candidates awaiting the final viva-voce of their Master's degree may apply, provided they complete their degree before provisional admission.
  • Candidates with a Master's degree from a recognised foreign institution are also eligible.

Ph.D Entrance Exam

  1. All candidates must qualify in the SVU Ph.D Entrance Examination unless exempted.
  2. Exemption Criteria:
    • Qualified/valid scores in NET-JRF, JEST, or holding a JRF Fellowship with CSIR/UGC/ICAR/ICMR/DBT.
    • A valid GMAT score (350 minimum) from the past two years.
    • Five years of teaching/research experience with published research in SCOPUS/Web of Science journals, patents, or government grants (subject to submission of relevant documents).

Coursework Structure and Requirements

  1. The Ph.D coursework spans one academic year, divided into two semesters. The first semester is a full-time commitment, where students are required to attend in-person sessions at the college, department, section, or laboratory as per the scheduled timetable.
  2. Students must complete a total of 19 credits—14 credits in the first semester and 5 credits in the second semester. Achieving a satisfactory Cumulative Grade Point Index (CGPI) in accordance with the Ph.D regulations is mandatory for eligibility to register for the Ph.D programme.

Scholarly Guides

Sr.No. Research Guide Qualification Research Areas
1 Prof. Dr. Monica R Khanna Ph.D. (University of Pune, 2006) Brand Management, Consumer Behavior and Emerging Markets
2 Prof. Dr. Vandana T Khanna Ph.D. (Kurukshetra University, 2003) Services Marketing, Customer Experience Management, Customer Perception & Loyalty
3 Prof. Dr. Poonam Chauhan Ph.D. (S.N.D.T. University, Mumbai) Marketing, International Business, Healthcare
4 Prof. Dr. Neha Gupta Ph.D. (University of Mumbai, 2016) Marketing Management, Services Marketing, Consumer Behavior, Retail Banking / Healthcare, Payment Digitalization and Customer Relationship Management
5 Prof. Dr. Vilasini Jadhav Ph.D. (University of Mumbai, 2017) Marketing Management, Retail Management (Both Online and Offline Retail, Retail in Healthcare
6 Prof. Dr. Krupa Rai Ph.D. (Visvesvaraya Technological University (VTU), Karanatka 2019) Consumer behavior, Advertising and PR, Brand Management, Compensatory consumption, Intergenerational/millennial behaviors & Consumer well-being
7 Prof. Dr. Dimple Kaul Ph.D. (NMIMS University, 2015) Brand Management, Customer Experience Management, Consumer Behavior, Retailing, Marketing & Technology Adoption
8 Prof. Dr. Abha Wankhede Ph.D. (Mumbai University, 2017) Customer Relationship Marketing, Customer experience studies, Technology adoption studies, Business to Business Marketing, Sustainability studies
9 Prof. Dr. Kiran Sharma Ph.D. (Saurashtra University, 2012) Marketing Management, Consumer Behavior, Retail marketing, emotions in Marketing, Marketing Strategy
10 Prof. Dr. Anjali Chopra Ph.D. (SNDT University, 2012) Digital and AI trends in Marketing, GenZ Consumer Behaviour, Sustainable Marketing
11 Prof. Dr. Brajesh Bolia Ph.D. (IIM Mumbai, 2018) Cognitive Dissonance, Virtual Tourism, Sales & Customer Interface, Sales Management, B2B Marketing
12 Prof. Dr. Ramkishen Yelamanchili Ph.D. (Bharati Vidyapeeth University, Pune, 2010) Retail Management & E-Commerce,Sustainability, Tourism & Hospitality Industry, Sales & Consumer Behaviour
13 Prof. Dr. Vartika Chaudhary Ph.D. (SJMSOM, IIT Bombay, 2021) Consumer Behavior in General, Health Food and Conscious Consumption
14 Prof. Dr. Rashmi Jain Ph.D. (University of Mumbai, 2019) Consumer Behavior, Social Media Marketing,Social Media Influencer, Branding

Take a Transformative Leap with KJSIM