MBA-Sports Management ( MBA-SM ).

Sports Management | MBA-SM(FT).

‘Make your Passion your Profession’

K J Somaiya Institute of Management in association with Somaiya Sports Academy is the right place to convert your passion into a profession in the field of the fast-growing sports sector. From Sports Marketing to Sponsorship, from Sports Event Planning to Execution, Digital Solutions and Analytics for Sports, the evolving e-Sports Arena, Sports Venue Operations and Management, Sports Branding, and Image Management…. the opportunities are endless.

A degree in Sports Management will help leverage your passion and expertise as a professional suited for a range of organizations involved in sports related goods, services and activities.

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Key Information


MBA Sports Management syllabus is designed and structured with the aim of educating the students in a pattern that brings together the basics of business administration along with a niche specialization in sports management. A blend of classroom with on field experiential learning, the course brings a unique learning experience in all four semesters to enrich student's skills in real time.

Program Outcomes

Students will be armed with the awareness and knowledge relevant for the challenges in the diverse verticals in the sports industry.

Students will display industry ready skills critical to and applied in the vibrant sports industry verticals.

Students understanding of the sports industry and the microenvironment in the sports management profession will enable them to effectively lead in different stakeholder groups.


Learn from the experienced faculties, the nuances of management and get real time insights, from the industry professionals.

At KJSIM, the Sports Management programme brings to students the latest courses in the area of Sports Management to develop professionally trained and industry-ready managers for sports and sports-related sectors.

Master Class Series:
  • Masterclasses are facilitated by experts from the sports management industry.
  • Some of the key speakers in the last 2 years were: Mr. James Lafarty from Dubai, Ms. Nidja Santos, University of Lisbon, Brazil, Mr. Charu Sharma, Co-Founder, Pro Kabaddi League, Mr. Vishal Jhunjhunwala. Partner, Square Consulting


  • In-Campus Somaiya Sports Academy:

    Our collaboration with in-house Somaiya Sports Academy ensures the classroom learnings get translated into practical application on-ground and in the marketplace.

    Somaiya Sports Academy boasts of an excellent infrastructure and Ekalavya Sports Complex. It is armed with state-of-the-art sports facilities and has a dedicated team of certified coaches and sports development professionals. It caters to individuals, and teams who aspire to compete at a high level and provides world-class coaching.

    SSA has affiliation & accreditation with All India Football Federation, Mumbai District Football Association & Hero League

    MBA SM students will have the opportunity to be integral part of organizing, planning and executing various competitive events organized by the SSA. They can also participate in these events. SSA has an event calendar, and the Sports Management course is designed to include these events as a part of their curriculum.

    In February 2023, SSA hosted the All-India University Squash Competition (39 teams for different universities of India participated) and the Sports Management students had the opportunity to learn the nuances of organizing such an event.

  • Off-Campus Immersion Programmes:

    K J Somaiya Institute of Management Studies has collaboration with various sports organizations which will provide Internship, Volunteering and Live Project opportunities to the Sports Management students. Students will have both Winter Internships and Summer Internships.

    In the past, the Sports Management students have had opportunity to Intern, Volunteer and work on Live Projects for the following organizations / events: AFC’s Women’s Asia Cup 2022, IPL 2022, FIFA U17 Women’s World Cup 2022 etc. and Live Projects with KIBI Sports, Bengaluru Football Club Soccer Schools etc.


Strike at the best of the career opportunities in the Sports Business Industry which is increasingly getting highly specialized and focused. The opportunities exist as:


  • Sports Marketing (Brand Managers, PR Managers)
  • Sports Operations (Venue Management, Game Day Operations, Hospitality)
  • Sports Analytics
  • Sports Digital Media Marketing
  • Sports Merchandising Manager
  • Sports Broadcasting


Semester 1 Semester 2
Business Communication Sports Marketing and Sponsorship Management
Human Behaviour and HR Practices in Sports Management Applied Sports Marketing Research
Introduction to Sports and Sports Industry Financial Management in Sports
Management Accounting in Sports Sports Economics
Statistics in Sports Management Sports Ventures, Innovation and CSR
Strategic Management Sports Project Management
Sports Operations & Supply Chain Management Sports Analytics Management
Legal and Ethics in Sports Management Technology in Sports
Sports Development and Governance (Domestic & International) Sports Events and Facilities Management
Action Learning (Sept, Oct, Nov, Dec - TOSS) Summer Internships
Semester 3 Semester 4
Integrated Marketing Communications in Sports Management Sports Psychology
Celebrity Marketing and Reputation Management Sports Equipment Management
Public Relations and Sports Journalism Sports Destination & Tourism
Strategic Brand Management in Sports Grassroots Sports Development
Sports Media Management Sports Science
Sports Licensing and Merchandising E-Sports Online Course - Coursera
E-Sports Online Course - Coursera (Four Modules) Master's Thesis*
Action Learning (Sept, Oct, Nov, Dec - TOSS/Internal SSA Events Winter Internship (Nov – Jan)

Academic & Professional Collaboration