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Marketing (Major-Minor)

The MBA in Marketing Major at K J Somaiya Institute of Management (KJSIM) is designed for aspiring marketing professionals who seek to enhance their strategic and analytical skills in a dynamic and competitive business environment.

This programme equips students with a deep understanding of contemporary marketing theories, tools, and practices, enabling them to lead with confidence in a rapidly evolving marketplace.

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Marketing (Major-Minor)
Why Choose KJSIM ?
Career Opportunities
Minor
Why Choose Minor ?

Why Choose KJSIM for MBA in Marketing?

Students opting for the Marketing Major will experience a holistic marketing education that ensures they are well-prepared to evaluate and address complex marketing scenarios, using innovative tools and creative strategies in the field.

Core Modules

Covering fundamental business disciplines such as finance, operations, and leadership, ensuring a well-rounded business education.

Elective Modules

Allowing students to tailor their learning experience by choosing from a range of specialised marketing topics.

Capstone Project

Offering students the opportunity to apply their knowledge to real-world marketing challenges, working on projects for leading companies or developing their own business plans.

Industry Interaction

Featuring guest lectures, workshops, and networking opportunities with industry experts and alumni to provide insights into current marketing practices.

Expert Faculty

Learn from leading academics and industry practitioners who bring real-world experience into the classroom.

Global Perspective

Benefit from a diverse student body and international case studies, preparing students for the global marketplace.

Comprehensive Support

From career counselling to networking events, students receive continuous support throughout their academic journey.

Experiential Learning

Field tasks and sessions with external experts provide a hands-on learning experience. Presentations, case studies, guest lectures, workshops, internships will all be a part of the student learning experience.

Career Opportunities

Graduates of the MBA in Marketing Major are well-prepared to take on leadership roles in various sectors, including :

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  • Account Management
  • Advertising and Branding
  • Banking and Financial Services Marketing
  • Business-to-Business Marketing
  • Content Development
  • Digital and Social Media Marketing
  • E-Commerce Marketing
  • Marketing Analytics
  • Market Research
  • Marketing Strategy and Product Management
  • Retail Marketing

Marketing Minor

The Marketing Minor at KJSIM is designed for students who wish to complement their primary field of study with essential marketing skills. This programme offers

A strategic overview of marketing principles and practices, equipping students with the knowledge to make informed marketing decisions within any business context.

Why Choose Marketing Minor?

Broadened Skill Set

The Marketing Minor enhances students' understanding of market dynamics, providing them with a competitive edge in any business role

Enhanced Career Opportunities

With a grounding in marketing, students are better positioned for roles that require both marketing acumen and expertise in their primary field of study.

Versatility in Business

Understanding marketing concepts equips students to contribute to a wide range of business decisions, from product development to strategic planning.

Strategic Insight

Students gain a strategic perspective on how marketing integrates with other business functions, making them valuable assets to any organisation

Cross-Disciplinary Approach

The minor encourages a multidisciplinary approach, enabling students to apply marketing principles within their core area of study, whether it be finance, operations, or any other business function.

Take a Transformative Leap with KJSIM