Master of Business Administration

Major in Marketing | MBA

Marketing Guru Philip Kotler published his first book on Marketing Management in 1967 and at the age of 90 years, continues to write on the subject of Marketing. His latest book published in 2021 is H2H Marketing : The Genesis of Human-to-Human Marketing. In an era where customer journeys have been completely redefined by technology, Prof Philip Kotler writes about the importance of human-to-human connect, bringing back the marketing function to a full cycle.

The marketing department at K J Somaiya Institute Management endeavors to capture and disseminate the traditional and contemporary challenges facing the marketing function lucidly through its bouquet of subjects in the marketing area and use of pedagogy involving case studies, live projects, experiential learning opportunities, technology based tools, interaction with industry stalwarts, field visits, preparing students for competitions and so on. These inputs will prepare the student of marketing for a full fledged career in marketing from their day 1 in the corporate world. Our alumni from the marketing department occupy prestigious positions in the field of marketing in leading companies and many of them are successful entrepreneurs.


  • Relevant and contemporary content delivery.
  • Class Participation and Discussions in the class.
  • Presentation on the topics covered under the course.
  • Case study method of teaching.
  • Guest sessions by industry experts.
  • Live & Concurrent projects.
  • Workshops by foreign faculty and Industry experts.
  • Encouraging students to write papers in Marketing conference.
  • Experiential learning via session with external experts and field tasks.
  • Encouraging students to participate in various national and international competitions.


Students opting for Marketing as Major will be exposed to holistic marketing approach with contemporary outlook, relevant content and engaging pedagogy, thereby ensuring they are able to evaluate and execute marketing situations thoroughly, apply relevant and appropriate marketing tools to provide innovative and creative solutions in the Marketing domain.

Career Opportunities

  • Account Management
  • Advertising Firms
  • Banks, NBFCs & Insurance Companies
  • Brand Management
  • Business to Business Marketing
  • Content Development
  • Digital & Social Media Marketing
  • E- Commerce Marketing
  • Financial Services Marketing
  • Marketing Analytics Domain
  • Marketing Research Firms
  • Marketing Strategy Development
  • Product Management
  • Retails Marketing Chains
  • Sales & Distribution Management

Learning Outcomes

The program would ensure that the students gain expertise in the Marketing Concepts, Marketing Analysis tools and realize the importance of customer value and consumer behavior to make appropriate marketing decisions in a highly digitized and fragmented world of business.

Important Courses

  • Advanced Marketing Strategy
  • B2B Marketing
  • Digital & Social Media Marketing
  • Integrated Marketing Communications
  • Marketing Research
  • Mark-Tech
  • Sales & Distribution Management
  • Services Marketing
  • Strategic Brand Management

Credit Requirements

The finance major specialization has 1300 marks. Further, if we give one credit for 10 hours of teaching (UGC guidelines), then total credits would be 39.


Trimester 4 Trimester 5 Trimester 6
Sales Management & B2B Marketing Marketing Strategy Customer Relationship Management
Digital and Social Media Marketing Retail Marketing Customer Analytics and Insights
Integrated Marketing Communication   Luxury Marketing
Marketing Research   Capstone
Global Marketing Management    
Services Marketing    
Strategic Brand Management    
Summer Internship Project    
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