Master of Business Administration

Major in Marketing | MBA

The MBA in Marketing Major at K J Somaiya Institute of Management (KJSIM) is designed for aspiring marketing professionals who seek to enhance their strategic and analytical skills in a dynamic and competitive business environment. This programme equips students with a deep understanding of contemporary marketing theories, tools, and practices, enabling them to lead with confidence in a rapidly evolving marketplace.

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Why Choose KJSIM for MBA in Marketing?

Students opting for the Marketing Major will experience a holistic marketing education that ensures they are well-prepared to evaluate and address complex marketing scenarios, using innovative tools and creative strategies in the field.

  • Core Modules: Covering fundamental business disciplines such as finance, operations, and leadership, ensuring a well-rounded business education.
  • Elective Modules: Allowing students to tailor their learning experience by choosing from a range of specialised marketing topics.
  • Capstone Project: Offering students the opportunity to apply their knowledge to real-world marketing challenges, working on projects for leading companies or developing their own business plans.
  • Industry Interaction: Featuring guest lectures, workshops, and networking opportunities with industry experts and alumni to provide insights into current marketing practices.
  • Expert Faculty: Learn from leading academics and industry practitioners who bring real-world experience into the classroom.
  • Global Perspective: Benefit from a diverse student body and international case studies, preparing students for the global marketplace.
  • Comprehensive Support: From career counselling to networking events, students receive continuous support throughout their academic journey.
  • Experiential Learning: Field tasks and sessions with external experts provide a hands-on learning experience. Presentations, case studies, guest lectures, workshops, internships will all be a part of the student learning experience.

Pedagogy

  • Relevant and contemporary content delivery.
  • Class Participation and Discussions in the class.
  • Presentation on the topics covered under the course.
  • Case study method of teaching.
  • Guest sessions by industry experts.
  • Live & Concurrent projects.
  • Workshops by foreign faculty and Industry experts.
  • Encouraging students to write papers in Marketing conference.
  • Experiential learning via session with external experts and field tasks.
  • Encouraging students to participate in various national and international competitions.

Differentiators

Students opting for Marketing as Major will be exposed to holistic marketing approach with contemporary outlook, relevant content and engaging pedagogy, thereby ensuring they are able to evaluate and execute marketing situations thoroughly, apply relevant and appropriate marketing tools to provide innovative and creative solutions in the Marketing domain.

Career Opportunities

Graduates of the MBA in Marketing Major are well-prepared to take on leadership roles in various sectors, including:

 

  • Account Management
  • Advertising and Branding
  • Banking and Financial Services Marketing
  • Business-to-Business Marketing
  • Content Development
  • Digital and Social Media Marketing
  • E-Commerce Marketing
  • Marketing Analytics
  • Market Research
  • Marketing Strategy and Product Management
  • Retail Marketing

Learning Outcomes

The program would ensure that the students gain expertise in the Marketing Concepts, Marketing Analysis tools and realize the importance of customer value and consumer behavior to make appropriate marketing decisions in a highly digitized and fragmented world of business.

Important Courses

  • Advanced Marketing Strategy
  • B2B Marketing
  • Digital & Social Media Marketing
  • Integrated Marketing Communications
  • Marketing Research
  • Mark-Tech
  • Sales & Distribution Management
  • Services Marketing
  • Strategic Brand Management

Credit Requirements

The finance major specialization has 1300 marks. Further, if we give one credit for 10 hours of teaching (UGC guidelines), then total credits would be 39.

Curriculum

 
 
Trimester 4 Trimester 5 Trimester 6
Sales Management & B2B Marketing Marketing Strategy Customer Relationship Management
Digital and Social Media Marketing Retail Marketing Customer Analytics and Insights
Integrated Marketing Communication   Luxury Marketing
Marketing Research   Capstone
Global Marketing Management    
Services Marketing    
Strategic Brand Management    
Summer Internship Project    
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