MBA-Sports Management

MBA-Sports Management ( MBA-SM ).

Beyond the Finish Line- Where Winning Careers Begin

At K J Somaiya Institute of Management (KJSIM), we understand that the world of sports isn’t just about playing the game—it’s about mastering the business behind it. Our MBA in Sports Management is every sports enthusiast’s ticket to breaking through the competition and leading from the front. Our programme is uniquely designed for the sports industry, blending traditional MBA coursework with specialised sports management modules and real-world experiences. Here's how we coach students to win.

 

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Key Information

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About

MBA Sports Management syllabus is designed and structured with the aim of educating the students in a pattern that brings together the basics of business administration along with a niche specialization in sports management. A blend of classroom with on field experiential learning, the course brings a unique learning experience in all four semesters to enrich student's skills in real time.

Program Outcomes

Students will be armed with the awareness and knowledge relevant for the challenges in the diverse verticals in the sports industry.

Students will display industry ready skills critical to and applied in the vibrant sports industry verticals.

Students understanding of the sports industry and the microenvironment in the sports management profession will enable them to effectively lead in different stakeholder groups.

Global Reach with World-Class Coaches

At KJSIM, we bring the world of sports to students. Our diverse faculty lineup features international experts who have been at the forefront of the global sports industry. These seasoned professionals bring a wealth of experience from leading sports organisations and iconic sporting events. They offer insider knowledge, strategies, and a global perspective that sets our students apart.

 

Industry Expert Brief Profile Key Topic
Mr. James Michael Lafferty Olympic Coach/Award Winning Journalist/CEO Fine Hygienic Holding Success Mantras from field of Sports to Business
Ms. Nidja Santos University of Lisbon, Brazil Sports Diplomacy
Mr. Charu Sharma Co-Founder, Pro-Kabaddi League Pursuing your passion to make it a profession
Mr. Vishal Jhunjhunwala Partner, Square Consulting How Brands Use Sport to build an emotional connect
Mr. Venkatraman Pichumani Founder, YouTooCanRun Introduction to Project Management for Sporting Events
Prof. Meena Barot
Programme Director
K J Somaiya Institute of Management
Prof. Vandana Tripathi
Assistant professor
K J Somaiya Institute of Management
Prof. Anita Navik
Prof. Elizaveta Zhuk
Prof. Gaurav Karrir
Senior Consultant / Visiting Faculty
Prof. Lauren Johnson
Prof. Vaishali Padake
Assistant professor
K J Somaiya Institute of Management
Prof. Anjali Chopra
Associate professor
K J Somaiya Institute of Management
Prof. Tarun Abhichandani
Adjunct faculty
K J Somaiya Institute of Management
Prof. Siddharth Deshmukh
Dr. Amol Patil

Act

Action (experiential) learning involves industry visits, event volunteering, winter and summer internships and online/offline live projects related activities. This includes:

In-Campus Immersion: with Somaiya Sports Academy(SSA) as part of core committees for organizing various events hosted by SSA

Off-Campus Immersion: with various sporting organizations across different verticals

 

Action Learning Initiatives at a Glance:

 

Positions on the Roster

  • Operations Manager: Looks after the event / academy logistics and daily activities
  • Business Development Executive: Help organization obtain better brand recognition, financial growth and build relationships with client.
  • Athlete Relationship Manager: Guide the careers of top talent.
  • Social Media Manager: Manages the social media for a club / team or franchise and maintains engagement on the social media platform in alignment with brand image.
  • PR Executive: Looks after brand image and crisis management as per geopolitical situation of the athletes/ club / team / franchise.
  • Sales Manager / Sales Executive: Lead the sales for sports goods, equipment, etc.
  • Sports Marketing Manager: Craft campaigns that captivate fans / followers to generate sales or sponsorship.
  • Team Manager: Lead teams to victory off the field.
  • Growth Manager: Connect, engage and grow the fanbase for any club, franchise, team, event.
  • Client Servicing & Activation Manager: Ensure seamless execution of endorsement deals, sponsorship activations, and brand consulting projects.
  • Customer Support & Experience: Helping customers with their needs and providing them with the best possible solutions
  • Communications Lead : Strategic Communications for brand legacy and digital presence.
  • Project Manager: Responsible for managing the entire sports project / program/ training tour/ international training tour / sport event, etc.
  • Young Professional: Assist project managers in their work for planning to execution
  • Research Lead: Crunch the numbers and predict the specific outcomes to influence policy decisions.
  • Performance Analyst: Utilize data to enhance performance and decision-making to influence team strategy / selection, etc.
  • Scouting Manager: Identifies raw sporting talent by travelling to different geographical areas and refer them to academies / teams requiring fresh supply.
  • Event Manager: Ensures the success of any sports event / tournament.
  • Sports Agent: Talent Nurture and Talent Transfer activities
  • Sports Retail Manager: Drive sales and merchandise strategies for a apparel, equipment or even for a big event / club.
  • Stadium Manager / Arena Manager: Operate and optimise sports venues during mega events and multi-sport events / games.
  • Talent Manager: Talent scouting, client acquisition, and deal negotiations.

Industry Collaboration

MOU signed with Fast & Up:

K J Somaiya Institute of Management and the parent company of Fast and Up (fastandup_india), Aeronutrix, have signed a MoU to facilitate exchange of knowledge and experiential learning to students

K J Somaiya Institute of Management and the parent company of Fast and Up (fastandup_india), Aeronutrix, have signed a MoU to facilitate exchange of knowledge and experiential learning to students

In addition to these, Aeronutrix will also be the Learning Partner for the MBA Sports Management program jointly offered by K J Somaiya Institute of Management and Somaiya Sports Academy (somaiyasportsacademy).

Both the institutes believe these initiatives will allow MBA Sports Management students to have hands-on experience through this partnership.

MOU signed with Mobile First

K J Somaiya Institute of Management and the MobileFirst Applications Pvt Ltd, have signed a MoU to facilitate exchange of knowledge and experiential learning to students.

'SportsFirst' (brand under MobileFirst) is a leading SportsTech development studio for creating digital solutions for sports companies, teams, and startups worldwide.Their major market is US and Europe where they are providing tech solutions to clients who work with sports organizations like NFL, NHL, MLB, NCAA, and ICC Cricket,

The MoU outlines several areas of cooperation between them, including to develop joint research projects, case studies, knowledge sharing sessions, experiential learning opportunities, capstone projects, summer internships and live projects for students.

Both the institutes believe these initiatives will allow MBA Sports Management students to have hands-on experience through this partnership.

Curriculum

 
 
Semester 1 Semester 2
Business Communication Sports Marketing and Sponsorship Management
Human Behaviour and HR Practices in Sports Management Applied Sports Marketing Research
Introduction to Sports and Sports Industry Financial Management in Sports
Management Accounting in Sports Sports Economics
Statistics in Sports Management Sports Ventures, Innovation and CSR
Strategic Management Sports Project Management
Sports Operations & Supply Chain Management Sports Analytics Management
Legal and Ethics in Sports Management Technology in Sports
Sports Development and Governance (Domestic & International) Sports Events and Facilities Management
Action Learning (Sept, Oct, Nov, Dec - TOSS) Summer Internships
Semester 3 Semester 4
Integrated Marketing Communications in Sports Management Sports Psychology
Celebrity Marketing and Reputation Management Sports Equipment Management
Public Relations and Sports Journalism Sports Destination & Tourism
Strategic Brand Management in Sports Grassroots Sports Development
Sports Media Management Sports Science
Sports Licensing and Merchandising E-Sports Online Course - Coursera
E-Sports Online Course - Coursera (Four Modules) Master's Thesis*
Action Learning (Sept, Oct, Nov, Dec - TOSS/Internal SSA Events Winter Internship (Nov – Jan)

Student Testimonials

Students Sports Achievements

KJSIM MBA SM places significant emphasis on academic pursuits and personal passion for sport. There have been consistent sporting achievements accomplished by KJSIM students during their program. Some of the major achievements includes

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