Master of Business Administration - Marketing Communications

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Master of Business Administration - Marketing Communications

Mode:

Full time

Location:

Vidyavihar - Mumbai

Course Duration:

2 Year

Programme Code:

ST1794

Shaping the Next Generation of Brand-Builders and Strategic Storytellers

The industry-integrated, two-year full-time MBA – Marketing Communications programme, launched in collaboration with Jio Creative Labs (JCL)—India’s leading content and brand marketing powerhouse—goes beyond traditional classroom learning. It equips students with the dual edge of academic rigour and creative execution, starting from Day 1.

In today’s hyper-connected world, brands don’t just sell—they storytell. The MBA – Marketing Communications programme is crafted for a new era where marketers are not just strategists but also creators, capable of designing immersive narratives that engage, influence, and endure.

From brainstorming a viral campaign to scripting content that connects with millions, this programme is built to give students a front-row seat to how iconic brands and campaigns are created. Students don’t just learn about consumer psychology, digital media, and brand strategy—they actively apply these concepts through live projects, studio immersion sessions, and real-time briefs curated by JCL.

If you're someone who believes creativity and strategy go hand in hand, and you're ready to lead the future of marketing—not just follow it—this programme is your launchpad.

Why Choose MBA-MC?
Programme Highlights
Learn
Faculty & Experts
Placement Avenues
Creative Labs
Curriculum
Admission

Why Choose MBA Marketing Communications at KJSIM?

  • Designed for the next generation of creative brand leaders
  • Combines academic depth with real-world execution
  • Work with leading brands, events, and celebrities
  • Ideal for those who want to build a career in brand communication, digital storytelling,content strategy, and more

Programme Highlights

Jointly offered by KJSIM & Jio Creative Labs (JCL)

This programme is developed in close collaboration with JCL—India’s premier content, branding, and marketing agency. From curriculum design to project delivery, JCL is actively involved in shaping the learning experience, ensuring it reflects the pulse of today’s media and marketing landscape.

Blended Learning Format Across Campus & Studio

Each week, students spend three days in classroom sessions at K J Somaiya Institute of Management and two days at JCL’s creative studio in Bandra-Kurla Complex—applying their academic learning to real-world briefs, campaigns, and brand challenges.

Internships Guaranteed at JCL

Every student enrolled in the programme is assured a summer internship at JCL, working on real assignments with real clients. This provides invaluable exposure to fast-paced campaigns and insights into the inner workings of a top-tier creative agency.

Learn Through Live Industry Projects

Students get the opportunity to work on live briefs and projects sourced directly from JCL’s ongoing campaigns. These hands-on experiences help bridge the gap between classroom theory and actual execution

Masterclasses by Top Creative Leaders

The programme features regular masterclasses and sessions by senior leaders, storytellers, strategists, and creators from JCL and the wider marketing ecosystem—bringing in perspectives from real campaigns, challenges, and industry transformations.

What will you learn?

Core Themes Include:
  • Integrated Marketing Communication
  • Brand Strategy & Storytelling
  • Digital Content Creation
  • Consumer & Media Insights
  • Campaign Planning & Execution
  • Media Production & Studio Immersion

The course structure includes classroom sessions, studio-based projects, and a final capstone campaign.

Who Should Apply?

Fresh graduates with creative instincts and strategic minds Individuals passionate about marketing, content, branding, and storytelling Aspiring media professionals and marketing enthusiasts 0–2 years of work experience preferred

careers

Featured Faculty & Experts

Anjali Chopra
Professor - Marketing and International Business
Kiran Sharma
Professor - Marketing and International Business
Rashmi Jain
Associate Professor - Marketing and International Business

Placement Avenues

Assured Summer Internship in JCL and placement assistance in leading branding and marketing organisations.

Avenues for placements

  • Digital marketing
  • Brand story telling
  • Strategic Partnerships
  • Event management
  • Public relations
  • Celebrity management
  • Market research
  • Customer insights
  • Brand Strategy

The programme opens doors across advertising agencies, brand houses, content platforms, and marketing consultancies.

About Jio Creative Labs

Jio Creative Labs (JCL) is one of India’s leading creative and content-driven brand marketing agencies, known for its dynamic presence across digital, mainline, and experiential platforms. With expertise spanning advertising, film production, government communication, event IPs, celebrity management, and public relations, JCL has earned a reputation for delivering high-impact campaigns that shape culture and drive conversations.

JCL collaborates with top Indian and global brands, offering end-to-end solutions that blend strategic thinking with breakthrough creativity. From digital takeovers and brand launches to large-scale events and public service campaigns, the agency is at the forefront of innovation in integrated marketing communications.

At JCL, creativity meets execution every day — transforming bold ideas into real-world impact. As an industry partner for the MBA – Marketing Communications programme, JCL offers students direct exposure to the fast-paced world of brand storytelling and campaign development, making them industry-ready from day one.

Curriculum

Admission

Candidates must have a minimum of 50% in their X, XII, and graduation levels.

The candidates must have appeared for CAT/ XAT/ NMAT, CMAT, GMAT followed by video submission and personal interviews. Students from any stream of graduation may apply for the program.

Fluency in communication is a must to be shortlisted for the further interview process.

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