- Broadened Skill Set: The Marketing Minor enhances students’ understanding of market dynamics, providing them with a competitive edge in any business role.
- Enhanced Career Opportunities: With a grounding in marketing, students are better positioned for roles that require both marketing acumen and expertise in their primary field of study.
- Versatility in Business: Understanding marketing concepts equips students to contribute to a wide range of business decisions, from product development to strategic planning.
- Strategic Insight: Students gain a strategic perspective on how marketing integrates with other business functions, making them valuable assets to any organisation.
Cross-Disciplinary Approach: The minor encourages a multidisciplinary approach, enabling students to apply marketing principles within their core area of study, whether it be finance, operations, or any other business function.
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